Latin American TV channel
Television channel
Boomerang
was a 24-hour
cable television channel
owned by
WarnerMedia
under its International division. It was a localization of the
original United States channel
initially launched in 2001 and primarily carried classic
Warner Bros.
and
Hanna-Barbera
cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.
The channel was replaced by
Cartoonito
on 1 December 2021 on 6 am across Latin America.
History
[
edit
]
Launching of Boomerang (2001?06)
[
edit
]
Boomerang was launched on 2 July 2001 with the same graphics and programming from the
US variant of the channel
. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of
Cartoon Network
back then.
As general children's service (2006?07)
[
edit
]
On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of
Pogo
(a Turner-owned kids channel in India). Classic cartoons were pushed to the overnight and early morning hours, while the daytime lineup began to feature live-action and animated series; this also encompassed a variation of the
Tiny TV
block,
Mini TV
.
As teen-oriented channel (2008?14)
[
edit
]
In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds,
[1]
the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers. All classical animation was moved over to
Tooncast
, a separate 24-hour channel that launched in December of that year. The channel aired some successful blocks, such as
Boombox
, which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service.
[2]
Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative.
[3]
By mid-2010, the channel's logo was slightly modified. By May 2011, it was the only Boomerang channel in the world that would not air any animated content.
Relaunch as kids and family channel (2014?21)
[
edit
]
On 1 April 2014, cartoon programming returned to the daytime schedule. It was later confirmed that the channel would be part of the worldwide rebrand which took place later on 28 September that year.
[4]
Replacement by Cartoonito (2021)
[
edit
]
In October 2021, it was announced on
SKY Brasil
’s lineup that Boomerang would be replaced by
Cartoonito
on 1 December.
[5]
Shortly after that, the
Argentine
pay television service Telered announced the replacement for the rest of Latin America on the same date.
[6]
And by 1 December 2021, Boomerang was replaced by Cartoonito throughout Latin America.
Programming
[
edit
]
Logo history
[
edit
]
-
2 July 2001 ? 3 April 2006
-
3 April 2006?January 2008
-
January 2008?4 October 2010
-
4 October 2010 ? 28 September 2014
-
28 September 2014 ? 1 December 2021
See also
[
edit
]
References
[
edit
]
- ^
"Boomerang extingue os classicos de seu sinal latino so agora?"
.
ANMTV
(in Portuguese). May 30, 2008.
Archived
from the original on December 20, 2021
. Retrieved
December 20,
2021
.
- ^
":: Nuevo servicio para celulares de Boomerang ::"
.
RealTVNews
. Archived from the original on April 17, 2009.
{{
cite web
}}
: CS1 maint: unfit URL (
link
)
- ^
"Member channels of the Caribbean Cable Cooperative"
. Archived from
the original
on August 16, 2011.
- ^
"Turner Newsroom: Turner Broadcasting Announces Strategic Changes/Expansions to its Portfolio of Animation, Kids and Young Adult Networks"
. Archived from
the original
on April 8, 2014
. Retrieved
December 20,
2021
.
- ^
"Boomerang passa a se chamar Cartoonito no Brasil"
.
ANMTV
. October 29, 2021.
Archived
from the original on October 30, 2021
. Retrieved
December 20,
2021
.
- ^
"Boomerang tambien pasara a ser Cartoonito para el publico hispanoamericano"
.
www.anmtvla.com
.
Archived
from the original on November 1, 2021
. Retrieved
November 1,
2021
.
External links
[
edit
]
|
---|
Channels (U.S.)
| |
---|
Programs &
blocks (U.S.)
| |
---|
International
channels
|
- Americas
- EMEA & Poland
- Asia-Pacific
|
---|
Boomerang
|
- Americas
- EMEA & Poland
- Asia-Pacific
|
---|
Cartoonito
|
- Americas
- EMEA & Poland
- Asia-Pacific
|
---|
Studios
| |
---|
Streaming
| |
---|
Albums
| |
---|
Defunct
| |
---|
See also
| |
---|
Notes
| |
---|
|