Italian children's television company
Boing S.p.A
is an Italian company that is a
joint venture
between
Mediaset
and
Turner Broadcasting System
, established with a share capital of €10 million between Mediaset (51%) and
Warner Bros. Discovery
(49%). The company operates in television.
History
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The company was born with the launch of
Boing
from a joint venture between
Mediaset
and Turner Broadcasting System with the aim to produce the first
free-to-air
Italian television channel aimed at entertainment for children aged 4?14.
In 2011, the company launches the Italian version of
Cartoonito
, channel aimed at preschool children.
[1]
On 15 March 2013, Mediaset signs a deal to sell the children's business unit to Boing S.p.A.
[2]
Boing has achieved a pre-eminent position in children's television broadcasting thanks to the ratings achieved by Boing and Cartoonito in 2013 and 2014.
[3]
On 11 July 2019, Boing Plus launches, replacing
Pop
, which is owned by Sony Pictures Entertainment Italia. For a few hours it follows Cartoonito's programming at night, from 1 AM to 6 AM (first at morning, from 6 AM to 1 PM) to then leave place to Boing's.
[4]
Both programmings air with an hour delay compared to the channels compared.
[5]
From the same day, Boing and Cartoonito's programming broadcast on 4:3 is adapted in 16:3.
Since 19 May 2023, Boing and Cartoonito air in HD, passage originally scheduled for 21 May 2023.
[6]
Activities
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Television channels
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Boing
[
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Boing was launched on 20 November 2004 as a joint venture between Mediaset and Turner Broadcasting System. The channel is aimed at entertainment for children aged 4?14. It is available on channel 40 of
digital terrestrial television
and also available on streaming on
Mediaset Infinity
and also on his app, Boing App.
Boing Plus
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Boing Plus was launched on 11 July 2019 replacing Pop, television channel owned by Sony Pictures Entertainment Italia, after the company purchased his times slot to Mediaset. It is available on channel 45 of digital terrestrial television. This channel is not available on Mediaset Infinity nor on his app.
Cartoonito
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Cartoonito was launched on 22 August 2011. The channel is aimed at a preschool audience. It is available on channel 46 of digital terrestrial television and on streaming on Mediaset Infinity and his app, Cartoonito App.
Management
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Since 18 May 2023, the company's CEO is Marcello Dolores,
[7]
while from 2018 the channels' director was Alice Fedele.
[8]
The company's chairman is Silvio Carini.
Advertising
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The advertising on the three channels is granted by Publitalia 80'.
References
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External links
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