From Wikipedia, the free encyclopedia
European home shopping television channel
Television channel
Best Direct
is a home shopping
television
channel, broadcast in the
United Kingdom
on the
Sky
platform. Additionally the channel is available
free-to-air
on the
Eutelsat 28A
satellite.
History
[
edit
]
The Best Direct channel is owned and operated by Best Direct International Ltd. Best Direct International was formed in 1992; however, the roots of the company can be traced back to the late 1940s when William Levene (the father of the company's current chairman, Michael Levene) exhibited household products he had obtained worldwide at county shows,
fairs
and
exhibitions
.
On 14 January 2002, a sister channel - Let's Go Shopping, launched on Sky Digital. Let's Go Shopping was renamed as Best Direct + in February 2004, becoming a secondary timeshift service.
[1]
In November 2009, Best Direct +'s EPG slot on Sky was sold, and became known as Blueberry TV. Best Direct continued to supply programming for the network, under a block named "Best Fitness" until Blueberry TV's sale to
QVC UK
in Mid-2010.
Best Direct launched on Telewest in July 2002.
[2]
In 2007, Best Direct became available to ex-NTL areas on Virgin Media, replacing Thane Direct. Best Direct was removed from Virgin Media altogether on 17 January 2014.
From 16 September 2008, Best Direct was also broadcast on the
Freesat
platform (channel 813), but was removed on 21 April 2009 (Later relaunched in 2016 but re-removed in 2017-2018)
In Germany, the TV broadcaster
9Live
broadcast advertising from Best Direct.
References
[
edit
]
External links
[
edit
]