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Babble.com

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Babble.com
The Babble.com logo
Type of business Subsidiary
Type of site
Blog
Founded December 2006 ; 17 years ago  ( 2006-12 )
Dissolved 2019 ; 5 years ago  ( 2019 )
Headquarters
Burbank, California
,
United States
Area served Worldwide
Founder(s)
  • Rufus Griscom
  • Alisa Volkman
Key people
Products Microblogging
Parent Disney Consumer Products and Interactive Media
( The Walt Disney Company )
URL www .babble .com
Advertising Native
Registration Optional
Launched December 2006 ; 17 years ago  ( 2006-12 )
Current status Defunct (2019)
This article is about the defunct online magazine. For other uses, see Babble (disambiguation) .

Babble was an online magazine and blog network targeting young, educated, urban parents. [1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.

In early 2019, it was announced that Babble had been shut down. [2] [3]

History [ edit ]

Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman. [4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009, [5] and was acquired by Disney Interactive Media Group in 2011. [6] [7]

Reception [ edit ]

The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field." [8]

Time magazine listed Babble.com as one of the 50 Best Websites of 2010, [9] while Forbes named Babble as one of the Top 100 Websites for Women. [10]

Babble 's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson. [11]

References [ edit ]

  1. ^ Pamela Paul (December 10, 2006). "Healthy Babies Need Irony" . The New York Times .
  2. ^ Lunden, Ingrid (January 7, 2019). "Disney quietly shut down Babble, the parenting blog it once acquired for $40M" . TechCrunch . Retrieved 11 January 2019 .
  3. ^ Babble Editors. "An Update on Babble" . Babble . Archived from the original on 8 January 2019 . Retrieved 11 January 2019 . {{ cite news }} : |last1= has generic name ( help )
  4. ^ "About Us" . Babble.com . Archived from the original on August 29, 2019 . Retrieved May 28, 2012 .
  5. ^ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest" . The New York Times . Retrieved November 13, 2011 .
  6. ^ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network" . The New York Times . Retrieved November 14, 2011 .
  7. ^ Shayon, Sheila (November 15, 2011). "Babble On: Disney Acquires Babble.com, its Blogging Parents and Critics" .
  8. ^ "The American Society of Magazine Editors Announces 43rd Annual National Magazine Award Finalists" . American Society of Magazine Editors. Archived from the original on July 14, 2008 . Retrieved May 28, 2012 .
  9. ^ "50 Best Web Sites 2010" . Time . August 25, 2010. Archived from the original on August 28, 2010.
  10. ^ "Best Web Sites for Women - Blogs" . Forbes . June 23, 2011.
  11. ^ "Similac and Babble team up to dupe breastfeeding moms" . phdinparenting.com . September 2010.

External links [ edit ]

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