Atresplayer

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Atresplayer
Type of business Division
Type of site
OTT platform
Headquarters San Sebastian de los Reyes , Spain
Industry
Products
Parent Atresmedia
Commercial Yes
Registration Required
Users 452,000 (December 2020) [1]
Launched 9 September 2019 ; 4 years ago  ( 2019-09-09 )
Current status Active

Atresplayer [2] (formerly Atresplayer Premium ) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia .

History and description [ edit ]

It was launched in Spain on 8 September 2019. [3] The first original series released on the platform was El Nudo . [3] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium offers three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming. [4]

According to the stats and reports of 30 June 2020, it had 253,000 subscribers. [4] [5]

Unlike its rival, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video ), [6] [3] Atresplayer Premium restricted its offer to streaming original programming. [3] It is available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode. [7] There is however geoblocked content. [7]

Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla , Veneno , #Luimelia , Toy Boy , or Perdida .

In 2023, the subscription service rebranded as simply Atresplayer. [2]

References [ edit ]

  1. ^ "Atresplayer Premium se dispara en suscriptores y agranda su distancia sobre Mitele Plus" . Vertele! . eldiario.es . 25 February 2021.
  2. ^ a b Rodrigo Saavedra, Javier (13 June 2023). "Atresplayer comienza su 'revolucion': estreno de marca, bajada de precio y muchas mas series que nunca" . Los 40 .
  3. ^ a b c d Zarate, Pedro (19 December 2020). "Las plataformas de streaming, segun sus series espanolas: ¿que estrategia sigue cada una para atraer al publico?" . Vertele! . eldiario.es .
  4. ^ a b Perez, Laura (8 September 2020). "Un ano de Atresplayer Premium: el balance de una plataforma que llego para cambiar las normas tradicionales" . Vertele! . eldiario.es .
  5. ^ "Atresmedia destaca el crecimiento de abonados a ATRESPlayer Premium en un primer trimestre ya afectado por el Covid-19" . Audiovisual451 . 30 April 2020.
  6. ^ "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS" . Bluper . El Espanol . 8 January 2021.
  7. ^ a b Garcia, Rocio (28 November 2020). "Atresplayer o Mitele, ¿que plataforma espanola es la mejor?" . ADSL Zone .


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