Japanese advertising agency
ADK Holdings Inc.
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|
| ADK
|
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Native name
| 株式?社ADKホ?ルディングス
|
---|
| Kabushiki gaisha EI D? KEI H?rudingusu
|
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Formerly
| Asatsu-DK Co., Ltd.
|
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Company type
| Private
KK
|
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Industry
| Advertising agency
|
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Predecessor
| Asatsu
Dai-ichi Kikaku Co., Ltd
|
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Founded
| March 19, 1956
; 68 years ago
(
1956-03-19
)
(as Asatsu)
January 1, 1999
; 25 years ago
(
1999-01-01
)
(as Asatsu-DK)
June 14, 2018
; 5 years ago
(
2018-06-14
)
(current incarnation)
|
---|
Founder
| Masao Inagaki
|
---|
Headquarters
| Toranomon Hills
,
Minato, Tokyo
,
Japan
|
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Key people
| Shinichi Ueno (President and CEO)
|
---|
Owner
| Bain Capital Private Equity
(87% as BCPE Madison Cayman, L.P.)
|
---|
Number of employees
| 1,925 (Dec 2011)
|
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Subsidiaries
| ADK Marketing Solutions
ADK Emotions
ADK Creative One
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Website
| Official website
|
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ADK Holdings Inc.
[1]
d/b/a
ADK
, formerly known as
Asatsu-DK
, is a Japanese
advertising agency
. Headquartered in the
Toranomon Hills
building complex in
Minato, Tokyo
since June 2014 (previously in
Tsukiji
,
Ch??, Tokyo
), the firm is Japan's third largest advertising agency after
Dentsu
and
Hakuhodo
.
[2]
The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in
Amsterdam
,
Netherlands
.
Bain Capital
has owned the company since 2018.
History
[
edit
]
Asatsu Inc. was established in 1956
[3]
by Masao Inagaki. In August 1998, it entered a business tie-up with the
WPP Group
. It soon merged with fellow advertising agency
Dai-ichi Kikaku
Co., Ltd. (established in 1951) to form Asatsu-DK (the DK stands for Dai-ichi Kikaku) on January 1, 1999. Inagaki died on April 16, 2015.
[4]
In October 2017, it was reported that U.S. private equity firm Bain Capital was looking to buy Asatsu-DK for ¥152 billion ($1.35 billion).
[5]
On January 1, 2019, it was reported that Asatsu-DK fully acquired
d-rights
. It had previously shared that company with Mitsubishi Corporation.
[6]
[7]
Subsidiaries and interests
[
edit
]
It owns a variety of interests, including production companies
NAS
and d-rights; animation studio
Eiken
; animation studio
Gonzo
; Nihon Bungeisha Publishing; film and print processor Taiyo Seihan; production studio Sun Artist Studio, Supervision Inc.;
television commercial
production house Prime Pictures; and creative services company Tokyo Ad Party.
[8]
Asatsu-DK is also involved in producing and providing its services to numerous
anime
series, through itself as well as its subsidiaries, including recent installments of
Sunrise
's Gundam series, such as the latest series
Mobile Suit Gundam 00
,
Turn A Gundam
,
Mobile Suit Gundam Seed
and
Mobile Suit Gundam Seed Destiny
, as well as several other anime titles.
[
citation needed
]
Controversy
[
edit
]
In October 2022 ADK President Shinichi Ueno was arrested as part of a Prosecutors investigation into
bribery
. Prosecutors alleged that ADK sent ¥47 million to a former executive of the
Tokyo Olympics organizing committee
through two different routes in exchange for preferential treatment of sponsorship contracts for the
2020 Tokyo Olympic
and
Paralympic Games
.
[9]
[10]
References
[
edit
]
- ^
株式?社ADKホ?ルディングス
,
Kabushiki-gaisha Ei D? Kei H?rudingusu
- ^
"Asatsu-DK Inc. Company Profile - Yahoo! Finance"
.
Yahoo! Finance
. Archived from
the original
on May 11, 2013
. Retrieved
August 28,
2016
.
- ^
"Company Overview of Asatsu-DK Inc"
. Bloomberg
. Retrieved
9 April
2018
.
- ^
"The announcement of the loss of the founder"
(PDF)
. adk.jp. April 18, 2015. Archived from
the original
(PDF)
on December 20, 2016
. Retrieved
August 28,
2016
.
- ^
Fujito, Junko (October 2, 2017).
"Bain aims to buy Japan advertising agency Asatsu-DK for $1.4 billion"
.
Reuters
. Retrieved
October 15,
2019
.
- ^
"Sunrights and d-rights Team up with Hasbro to Relaunch the Legendary Beyblade Franchise"
.
hasbro.gcs-web.com
. February 15, 2016
. Retrieved
October 16,
2019
.
- ^
Ressler, Karen (January 1, 2019).
"ADK Restructures, Acquires All of Anime Company d-rights"
.
Anime News Network
. Retrieved
October 16,
2019
.
- ^
"Asatsu-DK - Advertising Age - DataCenter: Agency 2007"
.
Advertising Age
. 2007-04-22.
Archived
from the original on 20 October 2007
. Retrieved
2007-10-15
.
- ^
"Ex-Tokyo Olympic exec faces 4th charge in bribery scandal"
. Kyodo News. 19 October 2022
. Retrieved
19 October
2022
.
- ^
"東京五輪汚職、元理事を4回目の逮捕 ?賄容疑、計5ル?トに"
(in Japanese). Mainichi. 19 October 2022
. Retrieved
19 October
2022
.
External links
[
edit
]
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International
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National
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Academics
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Other
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