Australian television channel
This article is about the Australian television channel. For other uses, see
Seven Two
.
Television channel
7two
Logo used since 2020
|
Type
| Adult programming ? General entertainment
|
---|
Country
| Australia
|
---|
Broadcast area
| Sydney
,
Melbourne
,
Brisbane
,
Adelaide
,
Perth
,
Regional QLD
,
Darwin
,
Tasmania
,
Regional VIC
,
Northern NSW
,
Southern NSW
,
ACT
,
Regional WA
|
---|
Network
| Seven Network
|
---|
|
Language(s)
| English
|
---|
Picture format
| 576i
SDTV
1080i
HDTV
[a]
|
---|
|
Owner
| Seven West Media
|
---|
Sister channels
| Channel 7
7HD
7mate
7Bravo
7flix
Racing.com
TVSN
|
---|
|
Launched
| 1 November 2009
; 14 years ago
(
1 November 2009
)
|
---|
Former names
| 7TWO (2009?2020)
|
---|
|
Website
| 7plus.com.au
|
---|
|
|
|
ATN
Sydney (DVB-T)
| 1314 @ 6 (177.5 MHz)
[1]
|
---|
HSV
Melbourne (DVB-T)
| 1330 @ 6 (177.5 MHz)
|
---|
BTQ
Brisbane/Gold Coast (DVB-T)
| 1346 @ 6 (177.5 MHz)
|
---|
SAS
Adelaide (DVB-T)
| 1362 @ 6 (177.5 MHz)
|
---|
TVW
Perth/Mandurah (DVB-T)
| 1378 @ 6 (177.5 MHz)
|
---|
Freeview Seven owned (
virtual
)
| 72/62
|
---|
Freeview Seven Regional/SCTV (
virtual
)
| 62
|
---|
Freeview WIN Griffith NSW/Eastern SA (
virtual
)
| 62
|
---|
|
7plus
|
|
7two
is an Australian
free-to-air
digital television multichannel, which was launched by the
Seven Network
on 1 November 2009.
[2]
The channel broadcasts a variety of programs, targeting a 25-and-over audience. 7two offers a broad selection of programs covering a variety of genres including lifestyle, drama, adventure, reality observational-documentaries and comedy.
[3]
History
[
edit
]
The channel was officially announced by the
Seven Network
on its breakfast program,
Sunrise
, at 7:45
am AEDT 23 October 2009. Earlier, speculation suggested that Seven would launch its secondary channel around November 2009, with possible names including
7PLUS
,
PLUS7
,
Channel Mate
and 7TWO. Seven's then-programming chief Tim Worner stated after the reveal that some of the potential names were
red herrings
to keep details of the channel a secret.
[4]
PLUS7
and Channel Mate (as
7mate
) were later used for Seven's internet TV catch-up service and Seven's second digital multi-channel, respectively.
The channel launched with the airing of a promotional video called "It's Time", featuring Seven Network personalities and clips of shows and movies intended to be broadcast on the channel, followed by normal programming. This video was also launched on the multi-channel's website and received cross-promotion on the primary Seven channel. The
Seven Network
continues its policy of cross-promoting each channel's content across all four channels (
Seven
, 7two,
7mate
and
7flix
) to this day. Seven presenters
Tom Williams
and
Johanna Griggs
initially served as the "face" of the channel and were seen presenting 7two's Friday and Sunday night lifestyle line-ups in early 2011.
The channel did not launch on the same day to many regional areas. 7two was launched for
Southern Cross Television
viewers in Tasmania and Darwin on 1 December 2009,
[5]
[6]
[7]
and for
Prime Television
viewers in Regional Victoria, Northern & Southern NSW and the ACT on 23 December 2009 from 9
am. From launch, Prime broadcast the channel as '7TWO on Prime'.
[8]
[9]
In January 2011, regional broadcaster
Prime Television
changed the name of its primary channel to '
Prime7
', to reflect its strong relationship with its metropolitan partner, Seven. This led to Prime's transmission of 7two being rebranded as simply 7two, like the metropolitan counterpart.
In July 2020, 7TWO underwent a major rebrand, its first since its inception. The logo applies the same orange 7 ribbon logo but with
TWO
in lower case and the channel now referred to as
7two
.
Programming
[
edit
]
From launch, premiere seasons of previous Seven shows including
Lost
,
Ugly Betty
,
Heroes
and
24
were broadcast, along with a mix of other new and classic programming along with movies sourced from
Disney
.
[10]
Prime-time programs used to screen under themed nightly blocks such as 'Action Time' and 'Movie Time', however these disappeared as the focus of the channel changed in 2010. The revised channel included 'Best of British' content such as thrice-weekly British murder/mystery (
Heartbeat
and
Jonathan Creek
), British comedy (
Are You Being Served?
and
Keeping Up Appearances
), and British lifestyle (
Escape to the Country
and
Bargain Hunt
). The launch of male-skewing sister channel
7mate
in September 2010 led to a number of programs moving across from Seven's already existing channels, including 7TWO, to the new channel. 7TWO's target audience was also refined to people 55-plus. Programs that made the move from 7TWO included
Air Crash Investigations
,
Scrubs
,
NWA: On Fire
,
Whacked Out Sports
,
Lost
,
Last Comic Standing
,
That '70s Show
,
AFL Game Day
,
Gary Unmarried
,
Club Reps
,
Fifth Gear
,
Monster Garage
, and
The Sopranos
.
The weekday daytime schedule has seen numerous changes since launch as channel executives tried to find the right mix with viewers. At launch, 'Kid's Time' broadcast a block of children's programs each morning such as
Yin Yang Yo!
, and
Digimon Data Squad
, soap operas aired in the early afternoon and 'Kitchen Time' featured in the late afternoons with
Essence of Emeril
and
The Martha Stewart Show
among the programs broadcast. In 2010, soap operas including
Shortland Street
,
Coronation Street
and, briefly,
Emmerdale
and
Hollyoaks
joined classic Australian soap
Sons and Daughters
and early years of
Home and Away
into its mid-morning schedule along with early episodes of quiz show
Deal Or No Deal
. In early afternoon, a mix of repeated fare such as
Mistresses
,
Murphy Brown
,
Doctor Finlay
, and movies from the
Sony Pictures
library are shown. Occasionally, shows which first aired the previous night on the main Seven channel are encored on 7TWO during the day. While initially, dramas such as
Grey's Anatomy
were encored, more recently this has remained true only for Seven's local reality shows such as
The X Factor
and
My Kitchen Rules
. An early morning weekly omnibus of the previous week's new episodes of
Home and Away
airs on Sundays.
In 2012, the
Seven Network
introduced new weekday morning blocks of children's programming to air both on 7TWO and
7mate
. Branded as
Total Girl
, the 7TWO block featured female-skewing
Disney
series such as
Hannah Montana
,
Wizards of Waverly Place
,
Sonny with a Chance
and
Good Luck Charlie
, while the
7mate
block aired male-skewing programs branded as
K-Zone
.
[11]
Saturday Disney
aired on 7TWO from 2012 to 2016, for two hours of its weekly episode.
[12]
From 2013 onwards, local Australian children's programs from the Seven Network were moved to air weekdays on 7TWO. These titles included game shows such as
Match It
,
[13]
animated series such as
The Deep
,
The Wild Adventures of Blinky Bill
and
Beat Bugs
,
[14]
[15]
[16]
and programs for preschoolers including
Pipsqueaks
.
[17]
In 2009, 2010 and 2011, 7TWO broadcast a wide range of both classic and new films that were sourced from
RKO Radio Pictures
,
Icon Productions
,
Entertainment One
,
StudioCanal
,
Metro-Goldwyn-Mayer
,
United Artists
,
Orion Pictures
,
20th Century Fox
,
Walt Disney Pictures
,
Pixar Animation Studios
,
Touchstone Pictures
,
Hollywood Pictures
,
Miramax Films
,
Dimension Films
,
DreamWorks Pictures
,
DreamWorks Animation
,
Paramount Pictures
,
Universal Pictures
,
Columbia Pictures
,
TriStar Pictures
, and most recently starting from 2017,
Warner Bros. Pictures
and
New Line Cinema
.
By the end of Summer 2010/11, 7TWO had proven itself to become the most watched multi-channel in the country dominating primetime slots with a total 6.4% audience share via the network across the 5 major cities and winning 9 weeks over 9Go!'s two weeks (one joint with 7TWO) which is largely attributed to the channel's increased broadcast of British-originated content across the week. In 2011, following
9Go!
's ratings share success (for digital channels) in 2010, 7TWO has stolen their crown as the number one multi-channel and the number one most-watched multichannel of the decade and century in Australia.
Current programming
[
edit
]
Comedy
[
edit
]
Soap opera
[
edit
]
Documentary
[
edit
]
Drama
[
edit
]
Game shows
[
edit
]
Lifestyle
[
edit
]
Lottery
[
edit
]
- Monday Lotto
- Oz Lotto Tuesday
- Wednesday Lotto
- Powerball Thursday
- Saturday Lotto
News
[
edit
]
Reality
[
edit
]
Religious
[
edit
]
Sport
[
edit
]
Former programming
[
edit
]
Adult animation
[
edit
]
Children's
[
edit
]
Preschool
[
edit
]
Comedy
[
edit
]
Documentary
[
edit
]
Drama
[
edit
]
Lifestyle
[
edit
]
Game shows
[
edit
]
Light entertainment
[
edit
]
Reality
[
edit
]
Religious
[
edit
]
Soap opera
[
edit
]
Sport
[
edit
]
Others
[
edit
]
News
[
edit
]
From launch until early 2013, 7two re-aired all daytime and prime-time national
Seven News
updates, no more than two commercial breaks after their original broadcast on the main Seven channel. These were all produced in Seven's Sydney news studio and presented by either
Chris Bath
or
Mark Ferguson
.
On 5 August 2013, a national news bulletin began airing on 7two, titled
Seven News at 7
, airing at 7:00
pm Monday to Friday. It was presented by
Melissa Doyle
, with
David Brown
on weather.
[18]
Many months after the Nine Network's rival 7
pm bulletin on 9Gem had ended, 7two aired their last
Seven News At 7
bulletin on 2 May 2014.
Sport
[
edit
]
7two televised live coverage of tennis tournament
Wimbledon
for the first time in 2011, first going to air at 8:30
pm AEST on 7two whilst the primary channel continued normal programming before switching over to Seven at around 10.30
pm. This practice has continued each year since.
[19]
[20]
[21]
Between 2012 and 2018, 7two televised smaller tennis tournaments from Seven's Summer of Tennis, including the
Brisbane International
,
Sydney International
and
AAMI Classic
. This allowed Seven's main channel to continue with normal programming. Between 2015 and 2018, 7two started providing secondary coverage of the Australian Open for the first week.
Further sports coverage on 7two includes Horse Racing.
In 2010, 7two broadcast classic
AFL
and Australian Open tennis matches from the Seven archives between midnight and dawn.
In August 2016, 7two broadcast the
2016 Summer Olympics
and
2016 Summer Paralympics
from Rio de Janeiro in September.
Availability
[
edit
]
7two is available in
standard definition
digital in metropolitan areas and regional
Queensland
in
High definition
digital through
Seven Network
owned-and-operated stations
including
ATN
Sydney,
HSV
Melbourne
,
BTQ
Brisbane
,
SAS
Adelaide
,
TVW
Perth
and
STQ
Queensland
. As well as this,
Southern Cross Television
rebroadcast the service through
TNT
Tasmania
[6]
and
TND
Darwin
.
[7]
Seven Regional (Regional NSW/ACT and VIC) also broadcasts 7two, which launched in these markets on 23 December 2009.
[9]
WIN Television Griffith
launched 7two on 5 June 2012, the day of the analogue switch off.
Southern Cross Television
(Regional SA, Central Australia) began broadcasting in January 2012 and GWN7 in Regional WA soon followed.
Logo and identity history
[
edit
]
7TWO began transmission on 1 November 2009. Following the launch, the logo uses the generic Seven logo in an orange colour scheme, with the word
"TWO"
being added next to it. Despite the main logo being slightly changed in 2016, this logo is still in use as a secondary logo. On 24 January 2016, to coincide with new on-air presentation, 7TWO modified their 2009 logo slightly by downsizing the Seven logo.
On 24 July 2020, just days after
7mate
's rebrand, 7TWO unveiled their new logo for the first time since its launch in 2009. The word
"TWO"
is now in a different font with the letters becoming lowercase to be now known as 7two. It was part of the
Seven Network
’s major rebrand of their multichannels.
Slogans
[
edit
]
- 2009?2010:
It's Time
- 2010?2012:
To Inspire, To Solve, To Laugh
- 2012?2016:
You Belong
- 2016?2020:
Can Do
- 2020?present:
Better Together
See also
[
edit
]
Notes
[
edit
]
References
[
edit
]
- ^
"Australian Digital Terrestrial Television Broadcasting Service Information Register"
(PDF)
. Archived from
the original
(PDF)
on 1 January 2017
. Retrieved
8 May
2013
.
- ^
Jackson, Sally (23 October 2009).
"Stock Quotes"
.
The Australian
. Archived from
the original
on 25 October 2009
. Retrieved
23 October
2009
.
- ^
"Brands"
.
Inside 7
. Archived from
the original
on 15 September 2020
. Retrieved
30 January
2024
.
- ^
Knox, David (27 October 2009).
"7TWO: TV's "best kept secret"
"
.
tvtonight.com.au
.
- ^
Knox, David (1 December 2009).
"7TWO for Tassie / Darwin, ONE for Mildura"
.
tvtonight.com.au
.
- ^
a
b
"Tassie and OZTAM ready for 7TWO"
. The Spy Report. 26 October 2009. Archived from
the original
on 29 October 2009
. Retrieved
4 November
2009
.
- ^
a
b
"7two to roll out to Darwin"
. The Spy Report. 30 October 2009. Archived from
the original
on 17 January 2010
. Retrieved
4 November
2009
.
- ^
Knox, David (22 December 2009).
"7TWO to launch on Prime"
.
tvtonight.com.au
.
- ^
a
b
"7Two on Prime to launch on Wednesday"
. The Spy Report. 21 December 2009. Archived from
the original
on 24 December 2009
. Retrieved
8 February
2010
.
- ^
Knox, David (23 October 2009).
"7TWO to launch November 1st"
.
tvtonight.com.au
.
- ^
Knox, David (23 February 2012).
"New Kids line-up coming to 7TWO and 7mate"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Knox, David (23 March 2012).
"Saturday Disney moving to 7TWO"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Knox, David (25 May 2012).
"Airdate: Match It"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Knox, David (11 November 2015).
"Airdate: The Deep"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Knox, David (29 November 2016).
"Airdate: The Wild Adventures of Blinky Bill"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Knox, David (12 July 2016).
"Airdate: Beat Bugs"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Knox, David (8 August 2013).
"Pipsqueaks set to play for Seven"
.
TV Tonight
. Retrieved
13 June
2017
.
- ^
Seven launches 7TWO News bulletin tonight
,
TV Tonight
, 5 August 2013
- ^
Wimbledon 2012: guide
,
TV Tonight
, 19 June 2012
- ^
Wimbledon 2013: guide
,
TV Tonight
, 13 June 2013
- ^
Airdate: Wimbledon 2014
,
TV Tonight
, 6 June 2014
External links
[
edit
]
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See also
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