2017 single by alt-J
"
3WW
" is a song by British
indie rock
band
alt-J
. It is the opening track and first single from their third
studio album
,
Relaxer
, and was released as a digital single on 6 March 2017 by
Infectious Music
and
Atlantic Records
.
[1]
The song was written by Joe Newman, Gus Unger-Hamilton, Thom Sonny Green and produced by
Charlie Andrew
.
[2]
It features guest vocals from British musician
Ellie Rowsell
of
Wolf Alice
. The song's title is an abbreviation of "three worn words", a phrase which is sung in the song.
[3]
Composition and lyrics
[
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]
In an interview with
NPR
, the band said:
[4]
The first song, '3WW,' traces the adventures of a wayward lad during a night on England's northeast coast, culminating in the whispering of 'three worn words.' The chorus refers to the statue of
Shakespeare
's
Juliet
at the Casa di Giulietta in
Verona
, which has been damaged by excessive rubbing by the hands of visitors eager for good luck in love.
Music video
[
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]
A music video was released a month after the song's release on 13 April 2017. It was directed by Alex Takacs (aka Young Replicant), who had previously directed videos for
Lorde
and
Flying Lotus
, and was produced by Pulse Films. The video, shot in
black and white
, depicts a funeral procession in the mountains of Mexico following the death of a young woman. The people of the town carry the coffin until the sun sets, upon which a man?the deceased woman's lover―is left alone in the mountains with a donkey to carry her coffin. The young man faces harsh weather and a violent encounter with a dog. The coffin is seen opened and the young woman pulls the young man's body away. She is later seen holding coins to the man's eyes, which were placed upon her own before the closing of her coffin, referencing
Charon's obol
and an old Catholic tradition symbolizing the young man's death.
[5]
[6]
The video was filmed in
Real de Catorce
,
Mexico
.
[7]
To prepare for the video's production, frontman Joe Newman sent the song to director Alex Takacs alongside a poem by English poet
Ted Hughes
. Takacs was inspired to film in Real de Catorce by mountain imagery in the photography of
Mexican
writer
Juan Rulfo
and Mexican cinematographer
Gabriel Figueroa
. The actors cast in the video were from
Mexico City
and also Real de Catorce.
[8]
Performances
[
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]
On 19 May 2017, alt-J performed "3WW" on the sixth episode of the fiftieth series of
Later... with Jools Holland
. The band was accompanied by
Ellie Rowsell
, who sung the guest vocals on the song's studio recording.
[9]
Critical reception
[
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]
"3WW" received very favorable reviews from contemporary music critics. Daniel Kreps of
Rolling Stone
praised the song, calling it a "dexterous" track that "showcases how much Alt-J has matured musically since their debut five years ago and their ability to go platinum despite their non-traditional song structures."
[10]
Christopher Hooton
of
The Independent
gave "3WW" five out of five stars, calling the song "their most sensual yet."
[11]
Alex Young of
Consequence of Sound
called it "an enthralling track that begins as a dreamy guitar instrumental and slowly builds to a loud, vibrant crescendo."
[12]
Track listing
[
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]
Digital download
Title
|
---|
1.
| "3WW"
| 5:00
|
---|
Personnel
[
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]
Credits adapted from Tidal
[2]
alt-J
[
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]
- Joe Newman ? guitar, vocals
- Gus Unger-Hamilton ? keyboards, vocals
- Thom Sonny Green
? drums, percussion, programming
Additional musicians
[
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]
|
Technical
[
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]
- Charlie Andrew ? production, mixing, engineering, programming
- Brett Cox ? engineering
- Jay Pocknell - engineering
- Stefano Civetta ? assistant engineering
- Paul Pritchard ? assistant engineering
- Graeme Baldwin ? assistant engineering
- Dick Beetham ? mastering
Artwork and design
[
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]
|
Charts
[
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]
References
[
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]
- ^
Pearce, Sheldon (6 March 2017).
"Alt-J Announce New Album Relaxer, Share New Song "3WW": Listen"
.
Pitchfork
. Retrieved
3 June
2017
.
- ^
a
b
"TIDAL"
.
Listen.tidal.com
. 6 March 2017
. Retrieved
3 June
2017
.
- ^
Boilen, Bob (6 March 2017).
"Alt-J's New Song '3WW' Points Toward A Smoothed-Out Sound"
.
All Songs Considered
.
NPR
. Retrieved
3 June
2017
.
- ^
Boilen, Bob (2 June 2017).
"alt-J's 'Relaxer,' Track By Track"
.
NPR
. Retrieved
5 October
2017
.
- ^
"alt-J - 3WW (Official Video)"
.
YouTube
. 13 April 2017
. Retrieved
3 June
2017
.
- ^
Blistein, Jon (13 April 2017).
"Watch Alt-J's Cryptic New '3WW' Video"
.
Rolling Stone
. Archived from
the original
on 23 May 2017
. Retrieved
3 June
2017
.
- ^
Taylor, Luke (13 April 2017).
"Watch the new video for alt-J's song, '3WW'
"
.
The Current
. Retrieved
3 June
2017
.
- ^
"Poetic power"
. OnePointFour. 11 May 2017
. Retrieved
3 June
2017
.
- ^
"Episode 6"
.
Later... with Jools Holland
. Series 50. Episode 6. 19 May 2017.
BBC Two
. Retrieved
3 June
2017
.
- ^
Kreps, Daniel (6 March 2017).
"Alt-J Announce New LP 'Relaxer,' Release Dexterous First Song '3WW'
"
.
Rolling Stone
. Retrieved
3 June
2017
.
- ^
Hooton, Christopher (6 March 2017).
"Alt-J new song 3WW review: A shamanic and deeply sexual song"
.
The Independent
.
Archived
from the original on 2017-03-06
. Retrieved
3 June
2017
.
- ^
Young, Alex (6 March 2017).
"Alt-J premiere new single "3WW" ? listen"
.
Consequence of Sound
. Retrieved
3 June
2017
.
- ^
"
alt-J ? 3WW"
(in Dutch).
Ultratip
. Retrieved 5 January 2018.
- ^
"Official Independent Singles Chart Top 50"
.
Official Charts Company
. Retrieved 19 December 2014.
- ^
"alt-J Chart History (Hot Rock & Alternative Songs)"
.
Billboard
. Retrieved 5 January 2018.
External links
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]
|
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Studio albums
| |
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Remix Albums
| |
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Extended plays
| |
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Singles
| |
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Related articles
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