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Sports drink
10-K Thirst Quencher
was a
sports drink
that competed with
Gatorade
,
Powerade
, and other sports drink brands.
The brand was owned by
Suntory
, a Japanese conglomerate.
[1]
It was bottled in the
United States
by Kentwood Spring Water and marketed in the US with the slogan
"Really Really Good Stuff"
, named for the
10K race
.
A television commercial promoting 10-K in the
New Orleans, Louisiana
market appeared in 1987 featuring
New Orleans Saints
coach
Jim Mora
,
[2]
LSU Tigers
football coach
Mike Archer
,
Tulane Green Wave
football coach
Mack Brown
, and LSU men's basketball coach
Dale Brown
. Another ad appeared circa 1994, promoting a chance for viewers to look under the cap to win a trip to
Nickelodeon Studios
in
Orlando, Florida
and attend a taping of
Nickelodeon GUTS
(along with a chance to climb the Aggro Crag). Runner-ups received various other
GUTS
merchandise. It also appeared in a
Seinfeld
episode “The Chinese Woman” in a scene where George pours a glass of it in Jerry’s kitchen.
The drink disappeared from national markets around 2002 due to a drought in profits.
[3]
10-K was formerly used by college and professional sports teams, such as Florida Eagles, as their preferred sports drink vendor in the 1980s and 1990s. It was used by the athletic department at
Florida State University
until at least 1995. The
New York Fire Department
formerly equipped its "Recuperation and Care," or "RAC," units with 10-K to be served to firefighters at the scenes of major incidents.
References
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