TV series
Desire
is an American
telenovela
which debuted at 8:00PM Eastern/7:00PM Central on September 5, 2006, on the
American
network
MyNetworkTV
, and ended on December 5. It was produced by
Twentieth Television
.
The program starred
Sofia Milos
,
Michelle Belegrin
,
Nate Haden
, Kelly Albanese,
Zack Silva
,
Chuti Tiu
,
Jessie Ward
,
Tanisha Harper
, Will Rolland,
Al Bandiero
, Kristen Kerr, and
Eliana Alexander
. Haden and Silva played two brothers on the run from the Gamarras, a
New Jersey
crime family. They run from Bayonne to
Los Angeles
and become restaurateurs. Along the way, the pair find themselves on a heated trail of passion, betrayal, and murder over the woman they both loved (played by
Belegrin
).
The
Desire
brand is also used as an umbrella name for
Twentieth's limited-run serials.
As of 2021, the entire series can be seen on
TubiTV
.
[1]
Origins
[
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]
The show first emerged in late 2005 as a September syndicated program for the stations on the
FOX
network to air in a weekend or midday time period. The idea was greenlit by Fox Television Stations Chairman
Roger Ailes
as a contingency plan for Fox-owned
UPN
stations. After receiving lukewarm response from stations not owned and operated by Fox, Twentieth Television decided to pitch the show for June 2006 on the premise that teenagers are out of school and planted in front of their TV sets, and that reruns dominate network schedules.
Desire
had a few takers for a planned summer syndication run. Twentieth made those stations surrender the show, thanks to a clause in its contract that allows Fox to take away the show if it is carried by a network. It was also briefly considered for placement on
The CW Television Network
, but was taken off the table by Fox for use on
MyNetworkTV
.
Desire
is based on the 2004
Colombian
television program
Mesa Para Tres
(
Table for Three
), which aired on
Caracol TV
. Changes have been made in the location and the plot to make them more palatable to Americans. The serial was known as
Table for Three
and
Three's a Crowd
before its debut. The show was filmed at
Stu Segall Productions
in San Diego, using 25 principal actors, 250 supporting actors and about 2,000 extras.
[2]
Cast
[
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]
Episodes
[
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]
The
Desire
Brand
[
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]
The original format of the
Desire
syndicated program was for three
telenovelas
to run with different titles. The
Desire
name was intended as an umbrella for all the separate
telenovelas
within. When
MyNetworkTV
picked up the
telenovelas
,
Desire
was used as the name of one series.
The network later revived the
Desire
name as an umbrella title.
MyNetworkTV
promoted
Wicked Wicked Games
and
American Heiress
as "part of the
Desire
series."
Performance
[
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]
Ratings for
Desire
fell below expectations. The debut scored a 2.0 rating and the first week averaged an 0.8 rating and 1 share. It averaged a 0.4 rating in the adult 18?49 demographic.
[1]
, falling to a 0.3 in its second week.
[2]
The program has also been sold to several international markets, however. In Asia, for example,
Star World
debuted the show on November 7, 2006, and in the United Kingdom
Trouble
has picked up the rights to show the series.
Theme
[
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]
The theme song is sung by
Sheryl Crow
and is called "
Always on Your Side
". It was released on her
Wildflower
CD. We 3 Kings also performed music in various episodes. The U.K. Based trio
All Mighty Whispers
also have their song
"Heaven have me now"
included in an episode of the series.
Profanity
[
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]
The
Parents Television Council
filed a complaint with the
Federal Communications Commission
, saying that the word "shit" was used in scripted dialogue during the September 21st broadcast. The group also said the show was rated "TV-14," without the "L" descriptor that notes strong language. It argued that MyNetworkTV was "deliberately breaking the indecency law" and deserves "stiff fines."
[3]
International sales
[
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]
Country
|
Alternate title/Translation
|
TV Network(s)
|
Series Premiere
|
Weekly Schedule
|
Australia
|
Desire
|
Arena
(pay TV)
|
Unknown
|
Unknown
|
United States
|
Desire
|
MyNetworkTV
(first run)
|
September 5, 2006
|
Weeknights 8:00pm
ET
|
Arab World
|
Desire
|
MBC 4
|
January 2007
|
Weeknights 8:00pm
KSA
|
Israel
|
Desire: Table for Three
|
Star World
|
November 6, 2006
|
Weeknights 8:00pm
|
Vietnam
Thailand
|
Desire: Table for Three
|
Star World
|
November 6, 2006
|
Weeknights 9:00pm
|
Hong Kong
Mongolia
Malaysia
Philippines
Singapore
|
Desire: Table for Three
|
Star World
|
November 6, 2006
|
Weeknights 10:00pm
|
India
Brunei
Sri Lanka
Pakistan
Maldives
|
Desire: Table for Three
|
Star World
|
November 6, 2006
|
Weeknights 11:00pm, Repeated weekdays 4:30pm.
|
United Kingdom
|
Desire
|
Trouble
|
13 November 2006
|
Weekdays at 2pm, Repeated at 10pm.
|
Japan
|
Desire
|
GyaO
|
2006 Autumn
|
Internet-based broadcast with updates 3 times a week
|
Bulgaria
|
Престъпления и страсти ("Crimes And Passions")
|
bTV
|
March 28, 2007
|
Weeknights at 6pm
|
Serbia
|
Zlo?in i strast (Crime and Passion)
|
Fox TV
|
June 21, 2007
|
Weeknights at 6pm
|
Norway
|
Desire
|
TV 2 Zebra
|
Unknown
|
Weeknights at 6.10 pm
|
Finland
|
Poyta kolmelle
|
MTV3
|
Unknown
|
Unknown
|
Sweden
|
Desire
|
ZTV
|
March 2, 2009
|
Weeknights at 9.05 pm
|
Slovakia
|
Tu?ba
|
TV WAU
|
April 15, 2013
|
Weekdays at 1.00 pm
|
See also
[
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]
References
[
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]
External links
[
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]
|
---|
|
Unproduced
|
- Crossed Loves
- Friends & Enemies
- Friends with Benefits
- Rules of Deception
|
---|