From Wikipedia, the free encyclopedia
A
broadcast designer
is a person involved with creating
graphic designs
and
electronic media
incorporated in
television productions
that are used by
character generator
(CG)
operators
. A broadcast designer may have a degree in
digital media
(or a similar degree), or is self-taught in the
software
needed to create such content. CG stands for computer graphics, most broadcast designers studied either graphic design or visual communication – this term is used for those designing motion graphics also for film, industrials, commercials, and the web.
A large portion of broadcast design is known as "
branding
" for
television channels
and
programs
. The job of the designer is to create a look and feel for a specific idea or subject. Often,
television stations
will wish to re-invent their style or "on air look" – this is where the broadcast designer's skills are called upon to design
lower third
digital on-screen graphics
(DOG or BUG) and
motion graphics
.
Another industry which is reliant on a designer's skill is the
television commercial
advertising market. Most often, a client will hire an
advertising agency
which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.
See also
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edit
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References
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