From Wikipedia, the free encyclopedia
Ad Genius Lee Tae-baek
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Promotional poster for
Ad Genius Lee Tae-baek
|
Also known as
| Advertising Genius Lee Tae-baek
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|
Hangul
| 廣告天才 二太白
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Hanja
| 廣告天才 李太白
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Revised Romanization
| Gwanggocheonjae Itaebaek
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McCune?Reischauer
| Kwanggoch'?njae It'aebaek
|
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|
Genre
| Workplace drama
Romance
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Written by
| Seol Joon-seok
Lee Jae-ha
Lee Yoon-jong
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Directed by
| Park Ki-ho
Lee So-yeon
|
---|
Starring
| Jin Goo
Park Ha-sun
Jo Hyun-jae
Han Chae-young
|
---|
Composers
| Oh Joon-seong
Lee Im-woo
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Country of origin
| South Korea
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Original language
| Korean
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No.
of episodes
| 16
|
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|
Executive producers
| Lee Jae-young
Yoo Geon-shik
|
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Producer
| Kim Jin-woo
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Production location
| Korea
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Cinematography
| Uhm Joon-seong
Lee Young-seob
|
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Editor
| Han Ok-geum
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Running time
| 60 minutes
Mondays and Tuesdays at 21:55 (
KST
)
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Production companies
| Raemongraein Co., Ltd.
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|
Network
| KBS2
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Release
| February 4
(
2013-02-04
)
?
March 26, 2013
(
2013-03-26
)
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Ad Genius Lee Tae-baek
(
Korean
:
廣告天才 二太白
;
Hanja
:
廣告天才 李太白
;
RR
:
Gwanggocheonjae Itaebaek
;
MR
:
Kwanggoch'?njae It'aebaek
) is a 2013 South Korean television series starring
Jin Goo
,
Park Ha-sun
,
Jo Hyun-jae
and
Han Chae-young
. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on
KBS2
from February 4 to March 26, 2013, on Mondays and Tuesdays at 21:55 (
KST
) for 16 episodes.
[1]
[2]
[3]
[4]
[5]
The protagonist is loosely based on internationally-renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book
Ad Genius Lee Je-seok
.
[6]
[7]
[8]
[9]
[10]
The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series
Only You
.
[11]
Synopsis
[
edit
]
Drama series depicts the lives and love of people working in the advertisement industry.
Lee Tae-baek (
Jin Goo
) is extremely talented but, due to his poor resume, goes through difficulties as he attempts to succeed in the advertising world.
Baek Ji-yoon (
Park Ha-sun
) is an intern at Geumsan Ad Company. She tries to do her best regardless of the task. Ji-yoon is full of passion and becomes involved with Lee Tae-Baek.
Go Ah-ri (
Han Chae-young
) is an ad planner at Geumsan Ad Company. She's a confident and sexy woman. In order to achieve her dream, she throws away her past and her love.
Cast
[
edit
]
Main
[
edit
]
- Having come to
Seoul
from the countryside with nothing but a high school diploma and a gift for drawing, he starts out by handing out ads in the street and wearing sandwich boards. Through sheer hard work (the word "genius" in the title is meant
ironically
), he is determined to fulfill his dream of becoming the best ad man in the biz.
[12]
- A copywriter intern at an advertising firm. She hides her identity as the daughter of a
chaebol
to work her way up the ladder. Sincere and hardworking, her journey will parallel Tae-baek's as they fight for their jobs every step of the way.
[13]
- She is a glamorous, sophisticated, ambitious and pragmatic art director who sacrificed her past and her love to get to the top.
- A cool-headed ad executive, he comes back from the US to continue his family's ad agency dominance.
Supporting
[
edit
]
People in GRC
[
edit
]
- CEO of a tiny ad company. He becomes a key player in changing Lee Tae-baek's fate.
- Son of Ma Jin-ga
- Ah Young
as Gong Sun-hye
- Bang Dae-han as Hassan
People in Geumsan Ad Company
[
edit
]
- CEO of Geumsan Ad, an advertising agency affiliated with Geumsan Group
- Creative Director of Geumsan Ad Company whose current
creative block
has driven her to hysterics.
- Ad producer who has learned the art of covering up for his lack of skill with a glib tongue.
Lee Tae-baek's family
[
edit
]
- Tae-baek's younger sister
- Tae-baek's grandmother who took care of him and his sister in their parents' absence
Others
[
edit
]
- Ji-yoon's hot-tempered aunt, who is devoted to her niece and ready to do anything for her if necessary.
Ratings
[
edit
]
Ep.
|
Original broadcast date
|
Average audience share
|
AGB Nielsen
|
TNmS
|
Nationwide
|
Seoul
|
Nationwide
|
Seoul
|
1
|
February 4, 2013
|
4.3%
|
4.3%
|
5.2%
|
6.0%
|
2
|
February 5, 2013
|
4.4%
|
5.0%
|
5.1%
|
5.3%
|
3
|
February 11, 2013
|
4.4%
|
5.4%
|
4.8%
|
5.7%
|
4
|
February 12, 2013
|
4.4%
|
4.8%
|
5.3%
|
5.4%
|
5
|
February 18, 2013
|
4.0%
|
4.7%
|
5.3%
|
6.2%
|
6
|
February 19, 2013
|
3.9%
|
4.0%
|
5.4%
|
5.8%
|
7
|
February 25, 2013
|
4.3%
|
5.3%
|
4.1%
|
4.8%
|
8
|
February 26, 2013
|
4.0%
|
4.6%
|
4.4%
|
4.9%
|
9
|
March 4, 2013
|
3.5%
|
4.0%
|
3.9%
|
4.3%
|
10
|
March 5, 2013
|
4.2%
|
5.2%
|
4.0%
|
5.0%
|
11
|
March 11, 2013
|
3.5%
|
3.9%
|
4.4%
|
4.5%
|
12
|
March 12, 2013
|
3.5%
|
4.0%
|
4.1%
|
5.1%
|
13
|
March 18, 2013
|
3.8%
|
4.4%
|
3.9%
|
4.0%
|
14
|
March 19, 2013
|
3.7%
|
4.3%
|
4.0%
|
5.0%
|
15
|
March 25, 2013
|
3.6%
|
4.1%
|
3.8%
|
4.5%
|
16
|
March 26, 2013
|
6.3%
|
6.7%
|
5.5%
|
5.7%
|
- In this table,
the blue numbers
represent the lowest ratings and
the red numbers
represent the highest ratings.
|
References
[
edit
]
- ^
Ho, Stewart (17 January 2013).
"
'Advertisement Genius Lee Tae Baek' Actors Shoot Drama Poster"
.
enewsWorld
. CJ E&M. Archived from
the original
on 16 February 2013
. Retrieved
2013-01-30
.
- ^
"
'Ad Genius Lee Tae Baek' reveals posters of main cast"
.
Korea Star Daily via
Yahoo!
. 17 January 2013. Archived from
the original
on 17 February 2013
. Retrieved
2013-01-30
.
- ^
Jun, Ji-young (21 January 2013).
"Poster Photo Shoot, Behind the Scene"
.
KBS Global
. Archived from
the original
on 2014-08-08
. Retrieved
2013-02-03
.
- ^
Ho, Stewart (29 January 2013).
"
'Advertisement Genius, Lee Tae Baek' Reveals Posters"
.
enewsWorld
. CJ E&M
. Retrieved
2013-01-30
.
- ^
Jun, Ji-young (31 January 2013).
"Drama's Stylish Posters Revealed"
.
KBS Global
. Archived from
the original
on 2016-03-04
. Retrieved
2013-02-03
.
- ^
"Home"
.
jeski.org
.
- ^
Kenedi, Aaron (30 March 2011).
"2011 NVA Winner: Jeseok Yi"
.
Imprint
. Archived from
the original
on 13 August 2011
. Retrieved
2013-01-30
.
- ^
"Social Graphics: The Art of Jeski (Jeseok Yi)"
.
The Korea Society
. Archived from
the original
on 2012-11-24
. Retrieved
2013-01-30
.
- ^
"Social Graphics: The Art of Jeski"
.
SVA
Close Up
. 14 September 2011. Archived from
the original
on 25 March 2015
. Retrieved
2013-01-30
.
- ^
Sung, So-young (21 February 2012).
"Ad man makes social advocacy his life's work"
.
Korea JoongAng Daily
. Archived from the original on 2013-02-16
. Retrieved
2013-01-30
.
{{
cite web
}}
: CS1 maint: unfit URL (
link
)
- ^
"Jo Hyun Jae reunites with Only You Co-star Han Chae Young as the Second Leads in Advertising Genius Lee Tae Baek"
. A Koala's Playground. January 13, 2014
. Retrieved
September 4,
2016
.
- ^
Choi, Eun-hwa (30 January 2013).
"Jin Goo Explains Why He Hasn't Been In Many Dramas"
.
enewsWorld
. CJ E&M. Archived from
the original
on 16 February 2013
. Retrieved
2013-01-30
.
- ^
Choi, Eun-hwa (30 January 2013).
"Park Ha Sun Shows Her Strong and Positive Side for ′Ad Genius, Lee Tae Baek′"
.
enewsWorld
. CJ E&M
. Retrieved
2013-01-30
.
External links
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]