Thursday, July 31, 2008
From the middle of July,
Sony Corporation
refreshed their senior laptop brand
VAIO
from "Video Audio Integrated Operation" to "Visual Audio Intelligent Organizer". According to Sony Taiwan Limited, this refreshment is an attempt to relocate the laptop consuming market for business and entertainment factors.
In the "VAIO Experience 2008" press conference in
Europe
, Sony promoted their new product series for different populations including BZ for business, FW for home entertainment, Z for ultra-slim, and SR for complex applications.
Different with past series, Sony added "Clear Bright" screening technology for high-definition display, and "full-carbon production" features.
BD
-burning and
Intel
Centrino 2
processing technologies will be featured in all the new models. For security issue, Sony also embedded fingerprint system to prevent personal data to be stolen. Continued from TZ series, innovative designs including "Green Power Button", "Situational Switch" are also added in newly-launched series.
"Due to consuming market differences, Sony only promoted BZ series in
Europe
and
America
but not included
Asia
. Although the TICA Show in Taipei will be different, functionality will be the greatest issue when a consumers choose a notebook [computer] before buying." addressed by executives from Sony Taiwan Limited, during the "VAIO Experience 2008" press conference in Taiwan.
Gallery
-
Sony VAIO Z at Wireless Japan 2008.
Image:
Hirotaka Nakajima
.
-
The Green Power Button (power on).
Image:
Rico Shen
.
-
The Green Power Button (power off).
Image:
Rico Shen
.
-
Situational switch button at VAIO Z.
Image:
Rico Shen
.
-
The barebone sample of Sony VAIO Z (without isolated keyboard).
Image:
Rico Shen
.
Related news
Sources
- John Morris. "
Sony's Centrino 2 laptop lineup
" —
ZDNet
, July 16, 2008
- Matt Chapman. "
Sony entertains with Blu-ray Vaio
" —
Absolute Gadget
, July 16, 2008
- Hugo Jobling. "
Sony Refreshes Vaio Line-up
" —
TrustedReviews
, July 17, 2008
- Ian Williams. "
Sony unveils Vaio business notebooks
" —
Incisive Media
, July 18, 2008
- Jacqueline Emigh. "
Sony to offer 'Graphic Splash' for select Vaio FW notebooks
" —
BetaNews
, July 18, 2008
- Press Release:
"
VAIO Experience 2008
" —
Sony
, July 18, 2008
- Nino Marchetti. "
Sony VAIO Z laptops sprout style, Centrino 2 chips
" —
Slippery Brick
, July 21, 2008
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editprotected
}} to the
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the
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Please note that due to our
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Note that some listed sources or external links may no longer be available online due to age.
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