Launched on March 12, 1991 as
ValueVision
, the channel has
Qurate
's
HSN
,
QVC
, and
Jewelry Television
as its competitors. Already called between 2013 and 2015 with that name, it was called ShopHQ again in 2019.
In addition to ShopHQ, iMedia operated two other brands;
ShopHQ Health
, offering health and wellness products, and the
Bulldog Shopping Network
, which carries products for men. Controlled by The Clinton Group until 2023,
Comcast
had a 12.5% stake in the company.
[3]
Both ShopHQ and iMedia Brands (IMBI) are headquartered in
Eden Prairie, Minnesota
.
[4]
In August, 2023, they were acquired by IV Media, a subsidiary of Innovation Ventures, LLC.
ValueVision and ShopNBC/HQ
edit
After being founded in June 1990, ValueVision Media (VVM) had a part of the company sold to
NBC
ten years later.
[5]
When ValueVision was renamed ShopNBC in November 2000, its rebranding included a new logo that features the
NBC peacock
,
[6]
but the parent company retained its name.
In 2010, it was reported that NBC might sell its stake in ValueVision Media, due in part to a pending merger between NBCUniversal and Comcast. One month after formally announcing that it would sell its stake back to VVM,
[7]
NBCU ultimately decided to maintain its investment in the company in June.
[8]
After acquiring NBCUniversal's financial interest in 2013, ValueVision Media announced the network would be renamed
ShopHQ
(visually branded as
SHQP
).
[4]
Mark Cuban
's American Dream
aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.
[9]
On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ.
[10]
The network hired former QVC host Kathy Levine, and featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. It also premiered concepts from other well-known celebrities, including
Paula Deen
,
Vanessa Williams
, Nancy O’Dell,
Holly Robinson Peete
,
Karen Fairchild
, Dr. Terry Dubrow and
Heather Dubrow
,
Todd English
,
Donny Osmond
and
Bob Vila
. It also sold products on its e-commerce website, Evine.com.
EVINE Live launched a high definition feed of the channel in
1080i
(including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in
standard definition
, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition
widescreen
presentation in the fall of 2016, and quietly upgraded to HD a year after.
In July 2016, EVINE dropped 'Live' from their on-air name.
On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI;
Invicta Watch Group
(which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company.
The television network returned to the ShopHQ name effective August 21,
[11]
which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an
entertainment news
brand such as
E!
or
Entertainment Tonight
.
IMBI announced plans to launch a Spanish-speaking shopping channel called
LaVenta Shopping Network
, along with the male-focused
Bulldog Shopping Network
, itself a rebranding of evine TOO, a
timeshift channel
with only minimum cable distribution.
[12]
Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020, its focused was quickly changed due to the
COVID-19 pandemic
. A new concept around health and wellness products (including
surgical masks
, both disposable and cloth) called
ShopHQ Health
was launched within weeks of the pandemic and soon became the network space's main concept, and became its new official branding on September 1.
[13]
[14]
Bulldog again launched anew in June 2021, but was discontinued on most providers at the end of December the same year after the network's satellite lease with Olympusat expired and was replaced with
Kenneth Copeland
's Victory Channel.
[15]
Some of ShopHQ Health's cable carriage was wound down at the end of May 2022 after its Olympusat satellite lease expired and was replaced by
QVC
to carry QVC3;
[16]
both properties continue streaming online and feature some over-the-air carriage.
[17]
Sale to Innovation Ventures, LLC
edit
After filing for
Chapter 11 bankruptcy
on June 28, 2023,
[18]
the channel's parent company, iMedia Brands, said on July 10 that it could sell its assets to
RNN Media Group
for $50 million, in a deal scheduled to close in August. RNN already had an agreement with IMBI, having affiliated its stations with ShopHQ in a three-year agreement in 2021.
[19]
This deal eventually fell through and the company was instead sold to IV Media's
Manoj Bhargava
, founder & CEO of
5-hour Energy
.