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Cel-Ray - Wikipedia

Cel-Ray is a celery -flavored soft drink from Dr. Brown's . [1]

Cel-Ray
Type Soft drink
Manufacturer Dr. Brown's
Distributor J and R Bottling
Country of origin? Brooklyn , New York, U.S.
Introduced 1869
Color Golden
Flavor Celery

History

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Dr. Brown's sodas are kosher , are often sold in Jewish delicatessens and restaurants , and can also be found in specialty grocers and grocery stores that specialize in American food in Israel . [2] The flavor, derived from celery seed extract, is reminiscent of ginger ale but with a pronounced celery flavor that is more pungent or peppery than ginger ale.

Dr. Brown's Celery Tonic was, according to the company, first produced in 1868 in Brooklyn , New York. It was served in New York delicatessens starting in 1869 and sold as a bottled soda starting in 1886. [3] The Food and Drug Administration objected to its being called a "tonic", and in the 1900s the name was changed to Dr. Brown's Cel-Ray (soda). Cel-Ray was so popular in the 1930s among New York City's Jewish community that it earned the nickname "Jewish Champagne", Dr. Brown's briefly produced a diet Cel-Ray, but it was discontinued due to low sales. Other "celery tonics"/"celery sodas" were produced in the 1890s, but only Dr. Brown's celery product remains today.

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Cel-Ray is mentioned in:

  • the 1954 children's novel Half Magic , by Edward Eager which is set in the 1920s. The children are intrigued by the "celery soda" available at their local soda shop .
  • the 1982 film Tootsie , not referred to as "Cel-Ray", rather "celery tonic" as the reason of what was spilled on the video tape and hence why a live performance of that day's show was required.
  • the Seinfeld season eight episode " The Pothole " Jerry said that he bruised his lip drinking a Cel-Ray by bringing it up too fast.
  • the book The Amazing Adventures of Kavalier & Clay as a favorite drink of Sammy Clay's father, the Molecule Man, or the World's Strongest Jew.
  • the character of Billy Rose (played by James Caan ) in the 1975 film Funny Lady habitually drinks celery tonic, as an alternative to alcohol.
  • It is used as a plot point joining assistant Harriet Smith and senator James Elton in the web series Emma Approved , written and directed by the makers of " The Lizzie Bennet Diaries ."
  • in the 2004 novel Wake Up, Sir! by Jonathan Ames , it is the favorite drink of the narrator, the fictional writer Alan Blair.
  • in the 2013 novel Bleeding Edge by Thomas Pynchon , it is referred to as "Jewish champagne" and served at "a possibly make-believe Jewish delicatessen, Bagels 'n' Blintzes".
  • in History of the World, Part II in Season 1 Episode 3, a vendor offers Stalin a celery soda.
  • In the 1958 novel "Around the World with Auntie Mame" by Patrick Dennis, It's a favorite of H. Jules Goldberg.

See also

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References

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  1. ^ Crowley, Chris E. (August 10, 2018). "Celery Forever: Where America's Weirdest Soda Came From and How It's Stuck Around" . Serious Eats .
  2. ^ Popik, Barry (February 12, 2009). "Celery Soda or Celery Tonic (Dr. Brown's Cel-Ray soda)" .
  3. ^ Nickell, Joe (2011). " 'Pop' Culture: Patent Medicines Become Soda Drinks". Skeptical Inquirer . 35 (1). Committee for Skeptical Inquiry : 14?17.
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