Dr. Brown's sodas are
kosher
, are often sold in
Jewish
delicatessens
and
restaurants
, and can also be found in specialty grocers and grocery stores that specialize in American food in
Israel
.
[2]
The flavor, derived from
celery seed
extract, is reminiscent of
ginger ale
but with a pronounced celery flavor that is more pungent or peppery than ginger ale.
Dr. Brown's Celery Tonic was, according to the company, first produced in 1868 in
Brooklyn
, New York. It was served in New York delicatessens starting in 1869 and sold as a bottled soda starting in 1886.
[3]
The
Food and Drug Administration
objected to its being called a "tonic", and in the 1900s the name was changed to Dr. Brown's Cel-Ray (soda). Cel-Ray was so popular in the 1930s among New York City's Jewish community that it earned the nickname "Jewish Champagne", Dr. Brown's briefly produced a diet Cel-Ray, but it was discontinued due to low sales. Other "celery tonics"/"celery sodas" were produced in the 1890s, but only Dr. Brown's celery product remains today.
Cel-Ray is mentioned in:
- the 1954 children's novel
Half Magic
, by
Edward Eager
which is set in the 1920s. The children are intrigued by the "celery soda" available at their local
soda shop
.
- the 1982 film
Tootsie
, not referred to as "Cel-Ray", rather "celery tonic" as the reason of what was spilled on the video tape and hence why a live performance of that day's show was required.
- the
Seinfeld
season eight episode "
The Pothole
" Jerry said that he bruised his lip drinking a Cel-Ray by bringing it up too fast.
- the book
The Amazing Adventures of Kavalier & Clay
as a favorite drink of Sammy Clay's father, the Molecule Man, or the World's Strongest Jew.
- the character of Billy Rose (played by
James Caan
) in the 1975 film
Funny Lady
habitually drinks celery tonic, as an alternative to alcohol.
- It is used as a plot point joining assistant Harriet Smith and senator James Elton in the web series
Emma Approved
, written and directed by the makers of "
The Lizzie Bennet Diaries
."
- in the 2004 novel
Wake Up, Sir!
by
Jonathan Ames
, it is the favorite drink of the narrator, the fictional writer Alan Blair.
- in the 2013 novel
Bleeding Edge
by
Thomas Pynchon
, it is referred to as "Jewish champagne" and served at "a possibly make-believe Jewish delicatessen, Bagels 'n' Blintzes".
- in
History of the World, Part II
in Season 1 Episode 3, a vendor offers Stalin a celery soda.
- In the 1958 novel "Around the World with Auntie Mame" by Patrick Dennis, It's a favorite of H. Jules Goldberg.