To ensure maximum participation, DAWN Education Expo will be advertised extensively in the Group’s flagship publication DAWN in print, as well as its website (DAWN.COM), television channel (DawnNews) and radio station (CityFM89).

DAWN will publish Special Supplements on the days that the Expo is held in Karachi, Lahore and Islamabad. The Supplements provide comprehensive information about the Expo, higher education opportunities abroad, as well as individualised advertising and profiles of the participating institutes, thereby increasing their visibility to an even wider audience throughout the country.

In addition, the event will be promoted through extensive campaigns in schools, via social media platforms like Meta, Google and Youtube, out of home and Digital out of home etc.

In 2024, a significant segment of Pakistan’s population continues to be young individuals aged between 15 and 24. These ambitious students, poised to enter college or university, are determined and eager to ascend the ladder of success. They understand that the first crucial step on this journey is obtaining a degree from a reputable institution.

With a clear focus and drive, Pakistani students, along with their parents, meticulously strategize their higher education paths. They are committed to earning a degree from the best possible institution, and they are prepared to invest substantial time and financial resources to achieve this goal.

In 2024, it is anticipated that an increasing number of Pakistani students will pursue higher education at colleges and universities abroad. The United Kingdom and Australia continue to be popular destinations, attracting a significant proportion of these students. The remaining students are expected to choose educational institutions in North America, Europe, the Far East, and the Middle East.