On July 6, the CRTC approved an application by Newcap Inc. for a broadcasting licence to operate an English-language, FM commercial station in Kentville. The new station would operate on a frequency of 89.3 MHz with an average effective radiated power of 9,900 watts. The proposed station would offer a Classic Hits music format featuring hits of the 70s, 80s and 90s and targeted to adults between the ages of 24 and 54. All of the programming would be local. Approximately 98 hours of each broadcast week would consist of live-to-air programming while the remaining hours would be voice-tracked programming. In each broadcast week, the station would offer 16 hours of spoken word programming including 7 hours 30 minutes of news, of which 75% would be local content, and 8 hours 30 minutes of surveillance material such as local weather, traffic and the promotion of community events as well as other information of general interest. There is only one commercial licensee serving the Kentville radio market, namely Maritime Broadcasting System, which operates two FM stations. CKWM-FM offers a Hot Adult Contemporary music format, which appeals primarily to females aged 18 to 44 years. CKEN-FM offers a Country music format, which usually captures listeners between the ages of 25 to 54.