Marketing
is im engan Sinn a Management-Methodik, um Kunden z gwinna, z hoidn und zfriedn zstejn. Im weidan Sinn ghead aa s
Management
vo Beziahunga z Midorbatan, Aktionarn, Lieferanten usw. zan Marketing.
Marketing is nebn da Innovation d wichtigste Funktion in Untanehman.
[1]
Weabung
is a Teigebiet vom Marketing.
Unta Marketing Mix vastaht ma d Kombination vo d wichtigstn Funktiona vom Marketing. Es san uaspringle:
- Product
(Produktstrategie)
- Price
(Preisstrategie)
- Promotion
(Promotions- bzw. Kommunikationsstrategie)
- Place
(Distributions- bzw. Vertriebsstrategie)
Spada san d 4 Ps no daweidat woarn.
- Bartels, Robert,
The History of Marketing Thought," Columbus, Ohio, Grid, (1976) 1988
online
- Church, Roy and Godley, Andrew (eds),
The Emergence of Modern Marketing,
London, Frank Cass, 2003
online edition
- Hollander, Stanley C., Rassuli, Kathleen M.; Jones, D. G. Brian; Dix and Farlow, L., "Periodization in Marketing History,"
Journal of Macromarketing,
Vol 25, no.1, 2005, pp 32-41.
online
- Tedlow, Richard S., and Jones, Geoffrey G. (eds),
The Rise and Fall of Mass Marketing,
Routledge, 2014
- ↑
Peter Drucker:
The practice of management
. New York: Harper and Row Publishers. 1954