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????? ??? ??????? ?????? ????? ????? ?????? ???????? ??????? ??? ???????? ???? ??? ??? ???? ??? ??? ????? ???? ??????????? ????? ??????? ?????? ???????? ?????????? ???? ??????? ???????? ????????? ???? ??????? ???? ??????? ??? ????? ????????? ???? ?? ??????? ????????? ?????? ???????. ???? ??? ????? ???? ??????? ?? ??? ??????? ???? ???????? ?????????? ????????? ????? ?? ??????? ????? ???? ???????? Sales Figure ?? ?? ???? ???? ≪??? ???????≫. ???? ?????? ??? ????????? ???? ?????? ?????? ???? ??????? ????? ???? ?????????? ??????? ????????? ???? ??? 184,4 ????? ?????? ??????? ?????? ??? ???? ??????? ???? ?????? ???????? ?? ??? 1995 ?? ????? ??? ?????? ????????? ??? ??? 44% ?? ?????? ?????? ???????? ???????. ???? ?????? ??? ??????? ??? ??? 80% ?? ??? ???????? ??? ??????? ???????. ?? ???? ??????? ???????? ???????? ??? ?????? ??? ?????? ?????? 10% ?????? ?? ??? ??? ???? ????? ?? ???????? ??????? ????? ??? ??????? ????????.
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???? ?????? ?? ???????? ???????? ??? ?? ??????? ???????? ???????? ????? ??????? ?????? ?? ???????? ???????? ????????? ???? ??? ???? ?????? ?????? ??????? ????? ??? ?????? ??? ???? ??????? ?????? ?? ????? ???????? ???????? ?? ??? ???? ??? ???? ?? ???? ???? ?? ???? ?? ????? ????. ??? ???? ??? ??????? ?????? ?????? ???? ?????? Economies of Scope ??? ?????? ????? Economies of Scale ????? ???????? ??????? ?????? ??? ????? ???????? ???????. ?????? ???? ????? ??????? ???? ???? ??? ??????? ???????? ???????? ??????? ????????? ? ???? ??????? ???? ??? ????? ??????? ?????? ???????.
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????? ??????? ??????????? ???? ?????? ??????? ?????? ????????? ??? ?????? ??????? ???? ???? ????? ??? ????? ?? ???? ???? ?????? ?????? ??????? ??????? ??? ?? ???? ?? ???? ???? ?? ????????. ???? ??????? ??????? ??????????? ?? ??????? ???????? ???????? ??? ???? ?? ???? ??? ?????? ????? ?????? ???????? ?????? ?????? ?????? ?? ???????? ???????? ????? ?????? ??? ??? ????? ????????. ?? ??????? ??????????? ?? ?????? ???????? ???? ???????? ????? ??? ??????? ???????????? ?? ??? ???????? ?????? ??????? ????????????. ???? ????? ???????????? ?? ?????? ??????? ???????? ???????? ?? ??????? ????????? ?????? ??? ??? ?? ????? ??????? ???? ??????? ?????? ??? ???? ????? ??????? ?????? ??????? ???????????? ?????? ????? ???????????? ????????. ????? ??????? ???????? ???????? ???? ?????? ?? ???????? ????? ??? ??? ????? ??? ??????? ???????? ???????? ????????? ?????? ??? ?????:
- ?? ????? 80% ?? ?????? ?????? ??? ?? ???? ??????? ?????? ????????? ??? ?? ???? ????? ?????? ????????? ?????????? ???? ?????? ?? ??????? ??? ??? ??? ?? ???? ??????? ???????.
- ????? ?????? ???? ????? ??? ??????? ?? ????? ?????? ???????????? ??????? ???? ???? ?????????? ??????????? ??????? ????? ???? ????? ????? ????? ???????? Research and development ???? ???? ??? ??? ??????? _ ?????? ?????? ??????? ?? ????? ???????????? ??????? ??????? ????????? ??? ??????? ???????? ???????? ??? ???? ????????? ?????? ????? ???? ??? ?????? ??? ????? ???? ??? ??????? ?? ??????? ??????? ??????? ?????????? ?????? ???????. ?? ?? ????? ??????? ???? ?? ?? ???? ????? ????? ??? ?? ?? ??????? ???????? ?????? ????????? ??? ???? ??? ????? ??????? ??? ???? ??????? ???????.
- ????? ??????? ?? ????? ??? ??????? ?????? ??? ???? ??? ????? ??????? Marger & Acquisition ??? ??????. ???? ???? ?????? ?? ??? 1996 ?? ??? ??? ????? ??????? 247,6 ????? ????? ????? ??? ???? ?? 80% ?? ?????? ????????? ??????? ??????? ???????. ??? ?? ??? ?????? ??????? ???? ??????? ???????? ?? ??? ????????? ??????? ??????? ??????? ?? ??? 1998 ? ????? ??????? ??????? ?? ??? ???? ?????? ????? ??????? ??? ??????? ?????? ???? ?????? ????? 75% ?? ??? 1998? ???? 586,8 ????? ?????. ?????? ??????? ?? ????? ??????? ???? ???? ?? ?????? ?????? ????? ??????? ??? ?? ???? ?????? ?????? ????????? ???????? ??????? ??????? ??? ????? ??????. ????????? ??? ?? ?? ??????? ???????? ?????? ???????? ?? ??? ?? ????? ?? ???? ???????? ??????? ????????? ?? ??????? ??????? ?????? ????????. ????? ??????? ??????? ?? ????? ?????? ??? ?????? ?????? ????? ????? ???? ???? ????????? ????? ?????? ??? ?? ????? ????? ????????.
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???? ??????? ????? ????????? ?????? ?????? ?? ????? ??????? ??? 2003 ?? ?? ??? ????????? ?????? ??????? ?? ?????? ?? ??? ????? ?? ??? ???? ?? 300 ????? ????? ????? ????? ?? ????? ????? ??????. ?? ??????? ???????? ???????? ???? ????? ?????? ?? ??????????? ??????? ?????. ?????? ?? ??? ?????? ?? ??????? ??????????? ????????? ?????? ????? ??????? ?????? ?????????? ??????? ???????? ???????? ??? ???? ?? ?? ??? ???? ?? ????? ??? ??????? ?? ??? ??????? ???????? ??????? ??????????? ??? ?????? ?? ??? ??????? ????? ??????????? ?? ????? ???????? ?? ??? ??? ????? ?? ????? ????????? ??? ?????? ??? ????? ??? 85% ?? ?????? ?????????? ???? ??????? ??? ????? ???? ???? ????? ??????? ??? ???? 15% ??? ?? ?????? ?????????? ??????? ???????? ????????.
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