'The color representing the Doosan Group'
“Endeavour Blue”
“Working hard on new things”
Endeavour Blue is the color of initiative and positivity.
It is the color of determination for a new world with positive thinking and a thirst for challenges.
Endeavour Blue is a warm, hopeful color for a bright future.
It is the color of vitality that foresees the future and prepares for it with a positive attitude.
Rules on background color application
For the logo on the background in the main color or black & white,
100~80% white and 20~0% exclusive colors are used.