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Strategy

People Moves: Conagra makes senior promotion

Plus, Tahini’s names CCO, and Labatt promotes within its Beyond Beer portfolio.

Smucker hikes ad spend and attributes flat Q4 to Hostess purchase

Ad spend going forward will be largely on Uncrustables, the company says.

Dairy Farmers of Manitoba celebrates the family farm

The non-profit wants to emotionally connect with millennial families.

Discover Halifax finds unconventional, audio-based approach to destination marketing

The organization is seeking authenticity while avoiding a big, splashy campaign.

How Ecobee is thwarting porch piracy

The new campaign is Leo Burnett’s first with the brand.

Tentree and Dentsu are looking to help reduce forest fires using AI

A new tool detects early indicators of forest fires through social media posts.

Stackt extends TO lease and expands to three new markets

Stackt has seen success with immersive experiences for key occasions.

Church+State to help evolve Humber College brand

The institution issued an RFP in March, and is looking to embark on a “multi-year journey to totally transform the brand.”

Blackjet gets Naked talent, merges teams

Peter Shier has joined Blackjet to lead client growth.

FCB, Leo Burnett, Dentsu and BHLA win Best of Show at 2024 Marketing Awards

Rethink also picked up the most Gold awards of the night across categories.

Cizzle looks to offer healthy alternative in sports drink market

The company, launched by a BioSteel co-founder, unveiled its Cwench Hydration drink.

Moosehead promotes tiny truck, Small Batch and East Coast vibes

The brewer is letting Ontarians know that the Maritimes does IPAs differently.

Brian Drukarsh named partner and co-president at Manifesto

The sports agency’s clients include major athletes like Vladimir Guerrero Jr. and Hayley Wickenheiser.

Industry Moves: Pierre Chan returns to Cossette

Plus, Simon & Schuster Canada names a new top marketer.