Ambassadors, champions and supporters

We are fortunate and proud to have a distinguished group of high-profile ambassadors, champions and supporters .

They lend their time and energy to publicise our services , back our campaigns and help fundraise for our continued growth and success.

Raising awareness

Ambassadors, champions and supporters play an integral part in aiding us to raise awareness of mental illness and funds to help those who need us the most. 

They work with us to help break down the stigma of mental illness by sharing their own insight and experience on social media, our website, and blogs.

They will be an advocate for the work we do ? and we ask that they engage where they can with our campaigning and fundraising activities by:

• Resharing our posts on social media.
• Joining in with campaigns, such as for Mental Health Awareness Week.
• Providing quotes or comments for awareness days close to their heart.
• Instagram live Q&As.
• Taking over Instagram/Twitter stories for an afternoon/morning/day.
• Write-ups for our social media and website (such as, a paragraph about coping during lockdown).

Our followers are varied and come from all walks of life. They all share our passion and interest in mental health.

We are grateful for all the support we receive from our ambassadors, champions and supporters. Thanks for all your help and dedication to SANE and those we support.

Ruby Wax OBE

Talented writer and performer  Ruby Wax  has run a series of hugely popular mental health forums in collaboration with SANE.

This involved working with expert speakers from the mental health world including Dr Mark Collins from The Priory and the former director of the Oxford Mindfulness Centre, Professor Mark Williams, along with SANE CEO, Marjorie Wallace.

Her book  A Mindfulness Guide for the Frazzled  provides mindfulness advice for couples, families and teenagers in a funny and accessible way.

She is the brains behind Frazzled Cafes, meeting places for people to share stories and give one another emotional support.

“People shouldn’t be ashamed of it… It used to be the C word – cancer – that people wouldn’t discuss. Now it’s the M word. I hope pretty soon it’ll be OK for everyone to talk openly about their mental health without fear of being treated differently.”

Rachel Kelly

Former Times journalist Rachel Kelly is a respected mental health campaigner, public speaker, and writer. She has worked closely with SANE to campaign about mental illness and the stigma associated with it since 2013.

In 2014, she published  Black Rainbow , a poignant first-person account describing how poetry helped her overcome depression. The author royalties from this book were donated to SANE and United Response.

Rachel has also written about how a holistic approach has helped her recover from depression. Walking on Sunshine: 52 Small Steps to Happiness  is an international bestseller, and her most recent book,  The Happy Kitchen: Good Mood Food , features a collection of recipes designed to promote good mental health.

“I’m so proud to work alongside SANE, which helps those with nowhere to turn to when they are desperate. Its helpline means there’s a voice at the end of the line which can literally be the difference between life and death.”

James Arthur

James Arthur  was catapulted into the limelight after winning The X Factor in 2012. While he has achieved phenomenal success in his career, with his singles Impossible and Say You Won’t Let Go topping the charts, James also wants to share his battles with mental illness.

As someone who lives with anxiety and depression, he understands how important it is to encourage anyone affected by mental ill-health to seek the help they deserve.

“I could not be happier for the opportunity to work alongside SANE. Unfortunately, mental illness remains a taboo subject and having suffered with severe anxiety and depression myself, I desperately want to encourage people to see the immense power in speaking about whatever may be going on in their heads.”

Melissa James

Singer-songwriter Melissa James uses her music to talk openly about mental health. In 2016, she released a charity single for SANE called Live Again.  The song, which tackles stigma, was recorded at RAK Studios and involved professional musicians and members of the public.

Melissa continues to work on her SING4SANE project and is an inspiration to anyone affected by mental illness. You can purchase Melissa’s charity single Live Again on iTunes .

“It’s OK to not wear a smile all the time. We need to be able to feel like we can go to someone and say ‘no, I don’t feel good today.”

Alan Sharland (aka Alphonso Sharland) and
Irwin Sparkes

Alan Sharland is a singer, drummer and best known as a member of the pop-rock band  The Hoosiers while Irwin Sparkes is the leader singer and guitarist for the band.

Their first single Worried About Ray reached no.5 in the UK singles chart and their debut album topped the album charts in 2007. Interest in mental health and personal experiences spurred Alan on to work with SANE and he has since hosted corporate events and supported the Fundraising Team.

“I am absolutely delighted to be working with SANE, they have have been doing a great job for a cause very close to my heart for more years than I have been alive ,” says Alan.

“ Nothing ever got better by ignoring it,” adds Irwin.

Denise Welch

TV favourite Denise Welch is an actor and television personality. Among her TV credits are Coronation Street and Waterloo Road, alongside being a regular panellist on the ITV lunchtime chat show Loose Women. Denise has written four previous books, both fiction and non-fiction. Denise has always been open about her ongoing journey with mental health. Her latest book The Unwelcome Visitor is her story of living with depression for over 30 years, what it has taught her, and the help and advice she can offer to others.

Ashleigh Nelson

Ashleigh Nelson  is a Team GB sprinter and double Olympian. Her career highlights include medals at the World Athletics Championships, European Athletics Championships and the Commonwealth Games. Ashleigh supports SANE’s social media campaigning to change the discussion of mental health.

“The reason I support SANE is because it makes me feel OK to not always feel OK. The charity shares the experiences and feelings of its other supporters, keeping mental health and its issues relatable and authentic.”

Robin Windsor

In Loving Memory of Robin Windsor (1979 ? 2024)

Robin Windsor was a beloved professional dancer who had long stints on both Broadway and the West End.  He was perhaps best known for his time on  Strictly Come Dancing , where he danced the night away with everyone from Patsy Kensit to Susanna Reid.

From the moment he waltzed into our offices, all our staff and volunteers fell under the spell of his infectious personality and passion for dance.  Having long suffered with his own mental health issues, Robin was an enthusiastic supporter of SANE, raising awareness through joining our social media campaigns and funds by running a 10k.

Robin sadly passed away in February 2024.  He was a kind, generous and gentle man and will be sincerely missed by his friends, his family, his many fans, and all of us here at SANE. 

Rest in Peace Robin.

Holly Bourne

Holly Bourne  is a best-selling author of young adult and adult fiction. In her books, Holly raises awareness of topics such as feminism and mental health. Her realistic and comedic writing talents shortlisted her for the 2018 YA Book Prize from The Bookseller and We Love This Book.

Her critically acclaimed books include  Am I Normal Yet? ,  Are We All Lemmings and Snowflakes  and her adult debut, How Do You Like Me Now? which ranked no.7 in The Times bestseller list. She has recently published her second adult fiction novel Pretending . Holly tours UK schools and talks about mental health and SANE. She continues to support the charity at young adult conventions and author events. 

“ I’m thrilled to work with SANE as what they do is so vital. Mental illness is something that impacts every single one of us – either because it’s something we suffer from personally, or we’re close to someone who does.”

Lynn, Charlotte and Samantha Crilly

Lynn Crilly  is a counsellor, master practitioner of neuro-linguistic programming and self-help author. She is mother to Charlotte and Samantha. She has written a range of books including Hope with Anxiety , Hope with Depression , Hope with Eating Disorders , Hope with OCD . Lynn works with SANE and helps promote mental wellbeing through her work and on social media. 

Samantha has published her first novel, Hope Through Poetry , which is a collection of more than 50 poems on her experience of mental illness.

Vloggers Charlotte and Samantha dedicate their YouTube channel to discussing mental health. Samantha suffered with anorexia and OCD at the age of 13 and has battled hard to turn things around. Charlotte was her twin sister’s carer, along with their mother, and they now fight to expose the hardships and acceptance of mental health in everyday life.

“Having experienced both personally and professionally, how crippling living with a mental illness can be for both the sufferer and their carers, we as a family are passionate about raising awareness and encouraging open and honest conversation around mental ill health. Working with the wonderful team at SANE as champions is part of this for us. Mental illness comes in many different guises and does not discriminate . “

David Domoney

David Domoney  is a TV gardener and presenter on ITV’s  Love Your Garden , and writes his own weekly column in the  Sunday Mirror . He has attained 29 Royal Horticultural Society medals, and his beautiful garden designs have been showcased at Hampton Court Palace and BBC Gardener’s World Live.

David infuses his horticulture passion with SANE by advocating the strong link with nature and good mental health.

His gardening campaign,? Cultivation Street , brings the streets of Britain together to grow and develop community gardens; he wants to explore this very sense of community and the benefits of being outdoors in his work with SANE.

If you would like to have a chat about becoming a SANE ambassador and raise awareness about mental health, please contact our Deputy Head of Fundraising, Dr Benjamin Barnard on 0203 805 1790 or at? bbarnard@sane.org.uk .