Faster, smarter marketing

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.

Easy-to-use tools for small businesses

Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.

Advanced solutions for large enterprises

Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.

See enterprise solutions

Advanced solutions for large enterprises

Our Adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.

Chris Murphy , Head of Digital Experience, Adidas

Integrated solutions for every marketer.

Analytics

Understand your customers so you can deliver better experiences.

Learn more about Analytics

Bain report: How top brands grow with timely customer connections.

New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.

Stay in the know.

Explore articles, white papers, and other resources to help inform your marketing and analytics decisions.

See all resources

Let’s partner up.

Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing.

Find a partner

Help when you need it.

We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.

Get support

Faster, smarter marketing

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.

Easy-to-use tools for small businesses

Advanced solutions for large enterprises

Our Adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.

Integrated solutions for every marketer.

Analytics

Analytics

Tag Manager

Campaign Manager 360

Display & Video 360

Search Ads 360

Bain report: How top brands grow with timely customer connections.

Stay in the know.

Deckers Brands drives business growth with Google Marketing Platform and Google Cloud

Control how data is used in Google Analytics

Meeting the data challenge with Google Marketing Platform and Google Cloud

Let’s partner up.

Help when you need it.