Note:
Content owner reports are only accessible to YouTube content partners who participate in the
YouTube Partner Program
.
This page lists reports that content owners can retrieve with the YouTube Analytics API. Content owner reports contain metrics for channels linked to a specified YouTube content owner. Metrics are individual measurements of user activity, ad performance, or estimated revenue.
-
Video reports
contain user activity, ad performance, and estimated revenue metrics for videos on a content owner's channels.
-
Playlist reports
provide statistics that are specifically related to video views that occur in the context of a playlist. Playlist reports use many of the same dimensions and filters as video reports.
-
Ad performance reports
contain metrics related to revenue and ad performance. They use the
adType
dimension to group metrics based on the types of ads that ran during video playbacks. The
ad performance reports
section explains the two types of ad performance metrics that the API supports.
Retrieving a report
To retrieve a content owner report, call the API's
reports.query
method and set the
ids
parameter value in the API request to
contentOwner==
OWNER_NAME
, where
OWNER_NAME
specifies the content owner's ID. Ask your partner manager if you are unsure of the value.
Authorization
All YouTube Analytics API requests must be authorized. The
Authorization guide
explains how to use the OAuth 2.0 protocol to retrieve authorization tokens.
YouTube Analytics API requests use the following authorization scopes:
Scopes
|
https://www.googleapis.com/auth/yt-analytics.readonly
|
View YouTube Analytics reports for your YouTube content. This scope provides access to user activity metrics, like view counts and rating counts.
|
https://www.googleapis.com/auth/yt-analytics-monetary.readonly
|
View YouTube Analytics monetary reports for your YouTube content. This scope provides access to user activity metrics and to estimated revenue and ad performance metrics.
|
https://www.googleapis.com/auth/youtube
|
Manage your YouTube account. In the YouTube Analytics API, channel owners use this scope to manage YouTube Analytics groups and group items.
|
https://www.googleapis.com/auth/youtubepartner
|
View and manage YouTube assets and associated content on YouTube. In the YouTube Analytics API, content owners use this scope to manage YouTube Analytics groups and group items.
|
Note:
Metrics that are marked with an asterisk (
*
) require an authorization token that grants access to the
https://www.googleapis.com/auth/yt-analytics-monetary.readonly
scope.
Filters
All API requests to retrieve content owner reports must filter data using either the
video
dimension, the
channel
dimension, the
isCurated
dimension, or a supported combination of the
claimedStatus
and
uploaderType
dimensions. (Supported combinations are listed in the
uploaderType
dimension's definition.)
The tables that explain the supported reports identify the filters that can be used for any given report. In the descriptions, filters shown in parentheses are optional. For example, if a report lists
video(,country)
as a filtering option, then the report could either be filtered to only include data for a specific video or to only include data for a specific video in a specific country.
The API also supports the ability to specify multiple values for the
video
,
playlist
, and
channel
filters. If you do specify multiple values for one of these filters, you can also add that filter to the list of dimensions that you specify for the request. This is true even if the filter is not listed as a supported dimension for a particular report.
See the
filters
parameter definition for a complete explanation of how to filter API results for a specific value or set of values.
Understanding report tables
This section explains the formatting and terminology used in the tables that define reports that
the API supports. The table below lists the dimensions, metrics, and filters supported for the
playback details video report using the time dimension and the
averageViewPercentage
metric.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
The table contains two rows for dimensions, one row for metrics, and three rows for filters. For
dimensions and filters, values from each row can be combined in an API request as long as the
combination follows the usage rules in the table. So, for example, valid
dimensions
parameter values for this report include:
dimensions=day
dimensions=day,liveOrOnDemand
dimensions=month,subscribedStatus,youtubeProduct
dimensions=month,youtubeProduct
However, the parameter value
day,month
is invalid because it uses two time-based
dimensions, but the request can use either 0 or 1. In this case, the parameter value
subscribedStatus,youtubeProduct
does actually return a report, but metrics are not
aggregated by day, week, month, etc. (That report is documented separately in the documentation.)
Report table terminology
Tables use the following terminology to indicate whether dimensions are required or optional:
- These terms mean a value is required:
- Required:
You must include the value.
- Use exactly 1:
You must include one value from the group.
- Use 1 or more:
You can include any or all values from the group, but you must include at least one.
- These terms mean a value is optional:
- Optional:
You have the option of include the value.
- Use 0 or 1:
You have the option of including one value from the group.
- Use 0 or more:
You have the option of including any or all values from the group.
Important:
All API requests to retrieve content owner video reports must filter data using either the
video
dimension, the
channel
dimension, the
group
dimension, or a supported combination of the
claimedStatus
and
uploaderType
dimensions. (Some reports do not support all of those options.) The supported combinations, which are also listed in the
uploaderType
dimension's definition, are:
uploaderType==self
claimedStatus==claimed
claimedStatus==claimed;uploaderType==self
claimedStatus==claimed;uploaderType==thirdParty
Video reports
Basic stats
Basic statistics (including subscriber counts)
This report provides statistics related to user actions on all of a content owner's channels. You can filter the report to only return data for a specific video or country. It can also be used to only retrieve statistics for claimed content, including claimed content uploaded by the content owner, third parties, or both.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
comments
,
likes
,
dislikes
,
videosAddedToPlaylists
,
videosRemovedFromPlaylists
,
shares
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
,
subscribersGained
,
subscribersLost
,
estimatedRevenue
*,
estimatedAdRevenue
*,
grossRevenue
*,
estimatedRedPartnerRevenue
*,
monetizedPlaybacks
*,
playbackBasedCpm
*,
adImpressions
*,
cpm
*
|
|
Filters:
|
|
Basic statistics for U.S. states
This report provides statistics for a particular U.S. state or the District of Columbia. Note that this report only supports a subset of the metrics available in the country-specific report described above.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
Time-based
Activity for time periods
This report provides statistics related to user actions on all of a content owner's channels for specific time intervals. You can filter the report to only return data for a specific video or country.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
comments
,
likes
,
dislikes
,
videosAddedToPlaylists
,
videosRemovedFromPlaylists
,
shares
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
,
subscribersGained
,
subscribersLost
,
uniques
,
estimatedRevenue
*,
estimatedAdRevenue
*,
grossRevenue
*,
estimatedRedPartnerRevenue
*,
monetizedPlaybacks
*,
playbackBasedCpm
*,
adImpressions
*,
cpm
*
|
|
Filters:
|
|
User activity in U.S. states for specific time periods
This report provides statistics for a particular U.S. state or the District of Columbia. Note that this report only supports a subset of the metrics available in the country-specific report described above.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
User geography
User activity by country
This report provides statistics related to user activity on a country-by-country basis for all of a content owner's channels. You can filter the report to only return data for a specific video or channel.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
comments
,
likes
,
dislikes
,
videosAddedToPlaylists
,
videosRemovedFromPlaylists
,
shares
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
,
subscribersGained
,
subscribersLost
,
estimatedRevenue
*,
estimatedAdRevenue
*,
grossRevenue
*,
estimatedRedPartnerRevenue
*,
monetizedPlaybacks
*,
playbackBasedCpm
*,
adImpressions
*,
cpm
*
|
|
Filters:
|
|
User activity by province
This report provides user activity statistics for U.S. states and the District of Columbia. For this report, you must set the
filters
parameter value to
country==US
.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
User activity by city
(<= 250 results)
Note:
This report requires you to set the
maxResults
parameter to a integer value of
250
or less. Unlike most other reports, this report also requires you to specify a value for the
sort
request parameter.
This report provides user activity statistics by city.
Playback details
Playback detail reports provide statistics related to the following viewing attributes:
- Was the view of a live video broadcast or an on-demand video?
- Was the viewer subscribed to the channel that owns the video?
- On which YouTube product did the view occur?
Technically, the playback detail dimensions that these reports support are all optional. If you do not include playback detail dimensions in your request, the returned report will actually be similar to one of the
basic stats
,
time-based
, or
user geography
reports.
Note:
The
liveOrOnDemand
dimension and filter cannot be used in conjunction with the
averageViewPercentage
metric. As such, each of the following subsections lists two reports. One report supports the
liveOrOnDemand
dimension (and filter), while the other supports the
averageViewPercentage
metric.
User activity by subscribed status
This report provides user activity metrics for subscribed and unsubscribed viewers. Statistics can be grouped by time period (
day
or
month
), and the report can also be filtered by
country
,
continent
, or
subContinent
.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
likes
,
dislikes
,
videosAddedToPlaylists
,
videosRemovedFromPlaylists
,
shares
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
User activity by subscribed status for provinces
This report provides user activity metrics for subscribed and unsubscribed viewers in U.S. states or the District of Columbia. This report supports fewer metrics than the previous report.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
Playback details with optional time dimension
The time dimension –
day
or
month
– is optional for these reports because, regardless, you need to use the
startDate
and
endDate
request parameters to specify the date range that the report will cover. The dimension, if present, indicates that you want data in the report to be aggregated by day, month, etc.
Playback details with optional time dimension and
liveOrOnDemand
statistics
This report provides playback detail statistics for specific time intervals. It supports the
liveOrOnDemand
dimension (and filter).
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback details with optional time dimension and
averageViewPercentage
metric
This report provides playback detail statistics for specific time intervals.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback details by country
Playback details by country with
liveOrOnDemand
statistics
This report provides playback detail statistics on a country-by-country basis. It supports the
liveOrOnDemand
dimension (and filter).
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
The following report is similar to the previous one. It adds support for the
averageViewPercentage
metric, but it does not support
liveOrOnDemand
as a dimension or a filter.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback details by province
Playback details by province with
liveOrOnDemand
statistics
This report provides playback detail statistics for U.S. states and the District of Columbia. It supports the
liveOrOnDemand
dimension (and filter).
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
The following report is similar to the previous one. It adds support for the
averageViewPercentage
metric, but it does not support
liveOrOnDemand
as a dimension or a filter.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback locations
Video playback location report
This report provides statistics related to the type of page or application where video playbacks occurred.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback location detail
(<= 25 results)
Note:
This report requires you to set the
maxResults
parameter to a integer value of
25
or less. Unlike most other reports, this report also requires you to specify a value for the
sort
request parameter.
This report identifies the embedded video players that generated the most views or viewing time for a content owner's content. When retrieving this report, you must set the
insightPlaybackLocationType
filter to
EMBEDDED
.
Traffic sources
Traffic source
This report aggregates viewing statistics based on the manner in which viewers reached your video content. For example, it identifies the number of views that stemmed from a Google search or from a link to a related video.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Traffic source detail
(<= 25 results)
Note:
This report requires you to set the
maxResults
parameter to a integer value of
25
or less. Unlike most other reports, this report also requires you to specify a value for the
sort
request parameter.
This report aggregates viewing statistics based on the referrers that generated the most views for the content owner's content. Referrers are categorized by traffic source type, and the
insightTrafficSourceDetail
dimension's definition identifies the traffic sources for which the report is available. For example, if you set the
insightTrafficSourceType
filter to
ADVERTISING
, the report will list the types of ads that generated the most views or viewing time for the content owner's content.
Note:
This report is only supported for specific traffic sources. For example, the
NO_LINK_EMBEDDED
traffic source does not have additional details and, therefore, does not support this report. See the
insightTrafficSourceType
definition for details about which traffic sources support this report.
Device type and operating system
Device type
This report aggregates viewing statistics based on the type of device that viewers were using when watching your content. For example, it identifies the number of views that occurred on tablets or game consoles.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Operating system
This report aggregates viewing statistics based on viewers' operating systems. For example, it identifies the number of views that occurred on Android devices or on PlayStations.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Operating system and device type
This report aggregates viewing statistics based on viewers' operating systems and device types. For example, it identifies the number of views that occurred on Android tablets or on Windows desktop devices.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Viewer demographics
This report aggregates viewing statistics based on viewers' age group and gender.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Engagement and content sharing
This report provides statistics showing how frequently the channel's videos were shared on different social platforms.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Audience retention
This report measures a video's ability to retain its audience. The
elapsedVideoTimeRatio
dimension measures the amount of the video that has elapsed for the corresponding metric values. The
audienceWatchRatio
and
relativeRetentionPerformance
metrics provide two measurements that show how well the video retains its audience. The first is an absolute value, while the second shows how the video performs relative to other YouTube videos of a similar length.
Note:
Audience retention reports do not support the ability to specify a comma-separated list of values for the
video
filter; the value must specify a single video ID.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Top videos
Note:
These reports require you to set the
maxResults
parameter to an integer value of
200
or less. Before January 1, 2013 data is only available for the top 10 videos. Unlike most other reports, these reports also require you to specify a value for the
sort
request parameter.
Top videos overall, by country, by continent, or by subcontinent
(<= 200 results)
This report lists the content owner's top videos based on the specified filtering and sorting criteria.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
comments
,
likes
,
dislikes
,
videosAddedToPlaylists
,
videosRemovedFromPlaylists
,
shares
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
,
subscribersGained
,
subscribersLost
,
estimatedRevenue
*,
estimatedAdRevenue
*,
grossRevenue
*,
estimatedRedPartnerRevenue
*,
monetizedPlaybacks
*,
playbackBasedCpm
*,
adImpressions
*,
cpm
*
|
|
Filters:
|
|
Sorting options:
|
-
views
-
redViews
-
estimatedRevenue
-
estimatedRedPartnerRevenue
-
estimatedMinutesWatched
-
estimatedRedMinutesWatched
-
subscribersGained
-
subscribersLost
|
Top videos overall by U.S. state
(<= 200 results)
This report lists the content owner's top videos in a particular U.S. state or the District of Columbia. Note that this report only supports a subset of the metrics available in the country-specific report described above.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
Sorting options:
|
-
views
-
redViews
-
estimatedMinutesWatched
-
estimatedRedMinutesWatched
|
Top videos for subscribed or unsubscribed viewers
(<= 200 results)
This report lists the top videos for subscribed or unsubscribed viewers. The report can be filtered to list top videos by
country
,
continent
, or
subContinent
. The previous report lets you retrieve the top videos in a particular U.S. state for subscribed or unsubscribed viewers, but it supports fewer metrics than this report.
Contents
|
Dimensions:
|
|
Metrics:
|
Use 1 or more
|
views
,
redViews
,
likes
,
dislikes
,
videosAddedToPlaylists
,
videosRemovedFromPlaylists
,
shares
,
estimatedMinutesWatched
,
estimatedRedMinutesWatched
,
averageViewDuration
,
averageViewPercentage
,
annotationClickThroughRate
,
annotationCloseRate
,
annotationImpressions
,
annotationClickableImpressions
,
annotationClosableImpressions
,
annotationClicks
,
annotationCloses
,
cardClickRate
,
cardTeaserClickRate
,
cardImpressions
,
cardTeaserImpressions
,
cardClicks
,
cardTeaserClicks
|
|
Filters:
|
|
Sorting options:
|
-
views
-
redViews
-
estimatedMinutesWatched
-
estimatedRedMinutesWatched
|
Top videos by YouTube Product
(<= 200 results)
This report lists top videos and supports playback detail and geographic filters. This report is similar to the previous one, but it supports fewer metrics and adds support for the
youtubeProduct
filter.
Top videos with playback detail filters
(<= 200 results)
This report lists the content owner's top videos, filtering by one or more playback detail dimensions:
liveOrOnDemand
,
subscribedStatus
, and
youtubeProduct
. The report also supports filtering by region.
Playlist reports
Basic stats
This report provides statistics related to users' interactions with playlists on a content owner's channels. The report does not have any required dimensions. Its optional dimensions let you group metric values based on whether viewers were subscribed or unsubscribed as well as the YouTube product on which views occurred.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Time-based
This report provides playlist viewing statistics for all of a content owner's channels for specific time intervals. You can filter the report to only return data for a specific playlist, channel, or country.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
User geography
This report provides playlist viewing statistics for specific geographic regions for all of a content owner's channels. You can filter the report to only return data for a specific playlist or channel.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playlist activity by province
This report provides playlist activity statistics for U.S. states and the District of Columbia. For this report, you include
country==US
in the the
filters
parameter value.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback locations
This report provides statistics related to the type of page or application where playlist playbacks occurred.
Contents
|
Dimensions:
|
|
Metrics:
|
|
Filters:
|
|
Playback location detail
(<= 25 results)
Note:
This report requires you to set the
maxResults
parameter to a integer value of
25
or less. Unlike most other reports, this report also requires you to specify a value for the
sort
request parameter.
This report identifies the embedded video players that generated the most views or viewing time for a content owner's playlists.
Traffic sources
This report aggregates viewing statistics based on the manner in which viewers reached your playlist content. For example, it identifies the number of views that stemmed from a Google search or a channel page.
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Traffic source detail
(<= 25 results)
Note:
This report requires you to set the
maxResults
parameter to a integer value of
25
or less. Unlike most other reports, this report also requires you to specify a value for the
sort
request parameter.
This report aggregates viewing statistics based on the referrers that generated the most views for the content owner's playlists. Referrers are categorized by traffic source type, and the
insightTrafficSourceDetail
dimension's definition identifies the traffic sources for which the report is available. For example, if you set the
insightTrafficSourceType
filter to
ADVERTISING
, the report will list the types of ads that generated the most views or viewing time for the content owner's playlists.
Note:
This report is only supported for specific traffic sources. For example, the
NO_LINK_EMBEDDED
traffic source does not have additional details and, therefore, does not support this report. See the
insightTrafficSourceType
definition for details about which traffic sources support this report.
Device type and operating system
Device type for playlists
This report aggregates viewing statistics based on the device type that viewers used to watch your playlist content. For example, it identifies the number of views that occurred on mobile devices or game consoles.
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Operating system for playlists
This report aggregates viewing statistics based on viewers' operating systems. For example, it identifies the number of playlist views that occurred on Android devices or on PlayStations.
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Operating system and device type for playlists
This report aggregates viewing statistics based on viewers' operating systems and device types. For example, it identifies the number of playlist views that occurred on Android tablets or on Windows desktop devices.
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Viewer demographics
This report aggregates viewing statistics based on viewers' age group and gender.
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Note:
The
viewerPercentage
values in this report are not normalized for different values or combinations of values for playback detail dimensions (
subscribedStatus
and
youtubeProduct
).
For example, a report that uses the
subscribedStatus
dimension returns
viewerPercentage
data adding up to 100 percent for subscribed views
and
viewerPercentage
data adding up to 100 percent for unsubscribed views. (The total value of all
viewerPercentage
fields in the report is 200 percent.)
You can use filters to ensure that the report only contains
viewerPercentage
data for one value (or combination of values) for playback detail dimensions.
Top playlists
Note:
These reports require you to set the
maxResults
parameter to an integer value of
200
or less. Before January 1, 2013 data is only available for the top 10 playlists. Unlike most other reports, these reports also require you to specify a value for the
sort
request parameter.
This report lists the content owner's top playlists based on the specified filtering and sorting criteria.
Note:
Ad performance reports require an authorization token that grants access to the
https://www.googleapis.com/auth/yt-analytics-monetary.readonly
scope.
Ad performance reports provide impression-based metrics for ads that ran during video playbacks. These metrics account for each ad impression, and each video playback can yield multiple impressions.
The impression-based ad performance metrics are:
In addition, some
video reports
support the following playback-based ad performance metrics. However, these metrics are not included in ad performance reports.
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