You can use the Content API for Shopping to automate
Google Merchant Center
account management.
Here are some things you can do with the Content API for Shopping:
- Upload products
- Manage inventory
- Manage Merchant Center accounts
- Link your inventory to
Google Ads
After uploading products, you can take advantage of other
Google for Retail solutions
, like promoting
your products in
Shopping campaigns
.
Merchants are responsible for complying with the
Shopping
ads
and
free
listings
policies. Google
Shopping reserves the right to enforce these policies and respond appropriately
if we find content or behavior that violates these policies.
See the left navigation menu for guides to help you get started with the Content
API for Shopping, and our
reference
documentation
for full details on all
available features.
Client libraries
We recommend using the
Google API client libraries
when
deploying the Content API for Shopping. The client libraries are available for
many popular programming languages and simplify common API tasks including the
following:
- Authorizing users
- Sending requests
- Parsing responses
Code samples in this guide are in Python.
For a list of available client libraries and code samples, see
Samples and Libraries
.
Initial setup
This guide covers the basic steps to get started with the Content API and make
your first API call: