Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any
VAST-compliant
ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
There are two ways to implement IMA SDKs:
client-side
, which combines ad and content video within your app, and
dynamic ad insertion (DAI)
, which combines ad and content video on the Ad Manager servers, and then returns a single video stream to your app for playback.