#2 Shorts
Creators on YouTube can connect with their community with the right content at the right time by using a range of video formats, from video on demand, to live, to shorter-form Clips and Shorts. Over the past several years, as more people started watching and creating on mobile devices, we wanted to make it even easier for them. We introduced
Shorts
in beta in India in the fall of 2020, and today, Shorts is now available in over 100 countries with over 30 billion daily views, a four-fold increase from last year! And we’re deeply investing in making Shorts better. We’ve introduced new ways for people to remix content, such as
Green Screen
and
Cut
, so that anyone can put their own spin on the content they love on YouTube.
And to help creators make money on their short-form content, we’ve launched the
YouTube Shorts Fund
while we work on a long-term monetization model for Shorts. Aside from building a creator’s community, Shorts can also increase channel memberships. As creator The Fitness Marshall recently
shared
, “Shorts allow for snack-sized content that gets a lot of viewers excited very fast, and this allowed me to draw in an entirely new group of members that had no idea what kind of content they had been missing from me.”
We’re also exploring new ways for Shorts creators to build branded content through BrandConnect, integrate fan-funded features like Super Chat into Shorts, and bring the ability to shop directly from a Short.