The Icon is
Your Beacon
In Canada, you have privacy rights that companies need to adhere to - and that’s why you see the blue icon - it’s there to inform and empower you to take control.
Advertising fuels the internet's economy. In order to use the services we have come to expect from the web, such as social media, free email accounts, websites we visit, apps we use and more, these services need to be funded.
Advertising, like many other forms of media, funds these platforms. When ad targeting is done right, it's relevant and timely.