The Internet Doesn’t Stop at State Lines
. Imagine someone lives in one state and works in another like the residents of the Chicago or Kansas City areas; or perhaps they live in California but ordered a pair of shoes from Texas. The way things work now, Americans’ privacy protections may change when they cross state lines, as they commute to work, or build an online business. With a federal law, location won’t dictate protection ? Americans will covered uniformly.
Accountability Deters Bad Behavior
. As it stands today, online privacy boils down to how much someone trusts each website they visit or app they download. With a federal law, all parties collecting data would play by the same rules enforceable by the Federal Trade Commission (FTC). Clear accountability, enforced by the long standing expertise of the FTC would deter bad behavior and encourage beneficial innovation.
Individuals Care About Their Customer Experience
. Each individual has a different level of comfort when it comes to sharing personal information, be it online or offline. Some want to be as off-the-grid as possible while others appreciate a well targeted ad for a product for which they’ve been searching. People are already at the center of the online experience, a federal law would help to honor consumers’ choices and give them control.