Google Marketing Platform’s Post

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts #LifeatCox

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: https://lnkd.in/g7cEx-hz #LifeatCox #advertising

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: #LifeAtCox

It’s becoming more expensive for streaming viewers to avoid advertising. Here are the key takeaways for marketers surrounding 2024’s video ad landscape: https://trib.al/XiEltqd --- This article was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here: https://trib.al/AqaZwvz #streaming #video #advertising #marketing #connectedTV #CTV

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: #LifeatCox

Is CTV hitting maturity? Interesting read from Alyssa Boyle on the continued rise of 'slapping ads onto formerly ad-free services'. Citing consumers wants to save money, and publishers need to generate more revenue in a high competitive market, its clear that the rise of ad-supported streaming is going no where. Follow the link below to read the full article! https://bitly.ws/WekF #CTV #VOD #AdTech #Streaming #Video

Roku and The Trade Desk partner to enhance TV Streaming ad buying experience: Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape. #digitalmarketing #marketing

Adding streaming advertising to your traditional television media buy can greatly impact your reach - and ultimately the success of your video advertising strategy. Learn more in this article: https://hubs.la/Q01VlnXr0