LinkedIn Pages provide a platform for companies, universities, and high schools to share information about their brand with visitors and followers. All Page super admins should consider the best practices for Page creation.

Best practices before creating a Page

• Create a LinkedIn profile with your real first and last name. Confirm the email address associated with your personal LinkedIn account.
• Ensure a Page doesn’t currently exist for your organization. If one already exists, you can request admin access.
• If the Page exists on LinkedIn as a Listing Page, you can claim it. If you aren't eligible to claim the Listing Page, you can share it with someone else from the organization to claim it. Once they have claimed the Page, they can add you as an admin on the Page. 
• Build your professional network to ensure you have enough connections to create a Page.

Best practices when creating a Page

• Members can search for your Page based on keywords or attributes.
• All Page URLs will be structured as linkedin.com/company/[your company name]. LinkedIn members and search engines will use this unique URL to find your Page. If your desired URL has already been taken by another organization, you can still create a Page for your organization by using a different URL for your Page.
• Any improper characters are automatically replaced with a hyphen. Your Page URL must be formatted accordingly:
  • Must contain at least one non-numeric character.
  • Can contain lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode characters.
  • Can’t include more than one consecutive hyphen, for example, company--name, and can't have a hyphen at the beginning or end. For example, -company-name or company-name-.
• Complete all of the sections for your Page. Complete Pages see a 30 percent increase in weekly Page views. 

Best practices after your Page is complete

• Add other super admins to your Page in case a super admin loses access to the Page or leaves the organization. LinkedIn can’t provide Page admin information to members or replace or remove admins.
• Share your Page information with other employees in your organization, such as your Human Resources department.
• Share your Page on LinkedIn and other platforms by clicking the  ??? Share Page button in your admin view.
• If you don’t see your Page in search results, keep in mind that the search experience uses a variety of factors to provide relevant results. To help boost the Page’s ranking, try building your Page’s following.
• If you add your Page as your employer to your LinkedIn profile, it might take between 14 and 30 days to show up as an associated employee on that Page.
• Review analytics for each type of post by clicking on Page posts in the left panel of your admin view. 

Related tasks

Learn more