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Scent Stories: The best fruity perfumes for summer and beyond
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Scent Stories: The best fruity perfumes for summer and beyond

Yes, fruity fragrances can be sophisticated. Here we spotlight the fruit-based perfumes changing the game

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the best fruity perfumes for summer and beyond

Whether soft, sweet, fresh or tart, there’s no denying the allure of a fruity fragrance in summer. And, increasingly, there are more and more varied and versatile options flooding the perfume market.

“Fruit-based fragrances have been gaining traction as a significant trend,” Loewe’s in-house perfumer Nuria Cruelles tells Bazaar . “This reflects a shift towards more refreshing and vibrant scents that evoke the feeling of summer and the abundance of nature.”

Fruit focussed perfumes have come a long way, observes Thibaud Crivelli, founder of luxury French fragrance house Maison Crivelli. “My perception of fruity notes in perfume has changed over time, as I don’t like much the way they are treated in classic perfumery.” Now, there is a wide palette of ingredients available ? both natural and synthetic ­? explains Olivia da Costa, founder and creative director for Olfactive O fragrances, “so we are able to make really interesting and intriguing constructions which push the boundaries of what a traditional sweet 'fruit' perfume might be”. She says perfumers can be as a chef is with the real fruit; “adding woody notes to give the sensation of the fruit in the ground, it's roots and leaves, or adding caramel and sappy notes for a deeper balsamic finish”. Indeed, fruity fragrances are becoming more and more multidimensional, brushing off a reputation of being the fluff of the fragrance world. “Creating a fruity fragrance that reads as sophisticated can be challenging but is certainly achievable,” says Cruelles. “One approach is to balance the fruitiness with other complementary notes such as florals, woods, or spices to add depth and complexity to the scent.”

Look to Cruelles’ latest creation for Loewe, Paula’s Ibiza Cosmic , where notes of ripe pear and juicy mango are layered with aromatic cypress resin, and gourmand coconut cream comes grounded in cedarwood, sandalwood and amber. Or Olfactive O’s Fruity , which is sweet-meets-verdant, combining the juiciness of strawberries and blackcurrants with an uplifting green tinge. Meanwhile, Maison Crivelli’s latest perfume extract, the daiquiri-inspired Cuir Infrarouge , balances the vibrant raspberry with a supple leather accord. Fruity now is anything but basic.

Below, see more of the best fruity perfumes to add to your fragrance collection this summer:

Loewe Paula's Ibiza Cosmic Eau De Parfum

Loewe Paula's Ibiza Cosmic Eau De Parfum
$104 at Harvey Nichols

With Paula’s Ibiza Cosmic, Cruelles aspires to transport you to the energising ambiance of Ibiza nightlife, "making wearers feel invigorated, adventurous, and immersed in the Island's spirit". With a blend of coconut, sandalwood and mango, it evokes the feeling of an olfactory explosion, "infusing warmth, vibrancy, and an undeniable sense of excitement".

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Bon Parfumeur 201 Eau de Parfum

Bon Parfumeur 201 Eau de Parfum

An smart accessible option if you want to dip your toe into fruity fragrances, Bon Parfumeur's 201 is like biting into a crisp green apple in a garden pulsing with delicate white blooms. It's elegant and ethereal, perfect for this spring/summer's sartorial mood.

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Tom Ford Bitter Peach Eau de Parfum

Tom Ford Bitter Peach Eau de Parfum

Tom Ford does decadence like no other, and Bitter Peach is the embodiment of a sensual scent. Opening with sweet peach, blood orange oil and cardamom, at the heart it blends rum, cognac, davana and jasmine absolute, while vanilla, tonka bean and sandalwood ground the base.

Olfactive O Fruity Eau de Parfum

Olfactive O Fruity Eau de Parfum

As da Costa explains, when creating, Olfactive O focus on the personality who would suit the fragrance ? "so in the case of our Fruity Eau de Parfum it is for someone bubbly, warm and with a kind of intoxicating energy". In the concoction, juicy summer notes like currants meet green strawberry leaves for a quality that's at once fresh, sweet and tart. As da Costa puts it, expect "a sophisticated vibrancy".

Vilhelm Parfumerie Mango Skin Eau de Parfum

Vilhelm Parfumerie Mango Skin Eau de Parfum

An unarguably sunny scent, Vilhelm Parfumerie's striking Mango Skin is joy in a bottle. Inspired by South Africa, expect ripe mango sitting alongside blackcurrant and black pepper, with a bouquet of wild orris, black lotus and jasmine and a hint of pink sugar.

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Phlur Apricot Privee Eau de Parfum

Phlur Apricot Privee Eau de Parfum

While Phlur's Tangerine Boy may steal the limelight (on TikTok, at least), fruity fragrance fans should also look to the viral brand's Apricot Privee, with its rich notes of pulpy apricot and velvety plum, layered with cardamon, tonka and creamy sandalwood.

Memo Paris Tamarindo Eau de Parfum

Memo Paris Tamarindo Eau de Parfum

A ticket to Costa Rica, here sweet pineapple and zesty bergamot are teamed with jasmine and patchouli plus soft vanilla. Think sun-drenched shores with frothy waves lined by tropical palms at happy hour.

Maison Crivelli Cuir Infrarouge Extrait de Parfum

Maison Crivelli Cuir Infrarouge Extrait de Parfum

Cuir Infrarouge is the perfect example of the way Maison Crivelli use fruit notes in creations, Crivelli tells us. Picture drinking raspberry cocktails at an underground electro festival with neon lights: "The technical challenge here was to create a contrast between a beautiful supple suede leather accord, and a vibrant elegant fruity top note of raspberry." Uplifting and vibrant, perfumer Jordi Fernandez's answer to this "is amazingly well-blended".

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Dolce & Gabbana Light Blue Summer Vibes Femme Eau de Toilette

Dolce & Gabbana Light Blue Summer Vibes Femme Eau de Toilette
Now 21% Off

The work of master perfumer Olivier Cresp, this update to Dolce & Gabbana's iconic Light Blue comes laced with fruity notes. Maintaining its classic base of fresh citrus, florals, and woods, this rendition includes bergamot and peaches for a punchy sugar hit.

Experimental Perfume Club Rose Rhubarb Eau de Parfum

Experimental Perfume Club Rose Rhubarb Eau de Parfum

Tangy and rich, EPC has reimagined rose perfume via rhubarb, combining the bright fruit with sharp blackcurrant and jammy Moroccan rose absolute. If you're a rose lover looking for a sparkling summer update to your collection, this is it.

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