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Measurement

Track campaigns and collect data to measure how your marketing activities are performing and understand return on investment (ROI).

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2 mins

How to measure the true value of incrementality.

Harness this useful measurement tool to understand the impact your adverts have on conversion rates.

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2 mins

Methodologies for calibrating Your attribution model.

Get an accurate source of truth on which to base your marketing decisions, and use key learnings to constantly adjust your attribution model.

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2 mins

Common measurement challenges in B2B advertising.

The path to conversion is not a straight line, and may involve many ads, devices and channels. Here’s how to overcome measurement challenges relating to product, data and resources.

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