Result
The digital giant soon saw benefits from AMP. “AMP's fast-loading web pages and caching layer helped in increasing total served and viewed impressions, thereby considerably increasing page CPMs with respect to normal web pages,” Kasturi explains.
After implementing AMP, Times of India's overall traffic increased six-fold, revenue from Google Ads and their own ad network grew 1.5X, and page-load times improved 3.6X on slow 3G networks. Revenue, new users, and content consumption all improved as well, Kasturi adds.
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