We are continuously innovating new technologies that protect your private information without impacting your experiences on our products.
Federated learning is a data minimization technology pioneered at Google that trains the machine learning models powering many of our helpful features, like word predictions, right on your device. This new approach helps preserve your privacy by delivering helpful experiences across our products while keeping your personal information on your devices.
We use leading anonymization techniques to protect your data while making our services work better for you. For example, we aggregate and anonymize data from millions of users to suggest alternate routes that can get you home faster.
To offer features like place busyness in Maps, we apply an advanced anonymization technology called differential privacy that adds noise to your information so it can’t be used to personally identify you.