Google’s Privacy Policy explains in greater detail how we may use the data
Google collects
in association with your child’s Google Account or profile. In general, we use your child’s information: to provide, maintain, and improve our services; to develop new services; to customize our services for your child; to measure performance and understand how our services are used; to communicate directly with your child in relation to our services; and to help improve the safety and reliability of our services.
We use different technologies to process your child’s information for these purposes. We use automated systems that analyze your child’s content to provide them with things like customized search results or other features tailored to how they use our services. And we analyze your child’s content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data. When we detect spam, malware, illegal content, and other forms of abuse on our systems in violation of our policies, we may disable their account or profile or take other appropriate action. In certain circumstances, we may also report the violation to appropriate authorities.
Depending on your child’s settings, we may use your child’s information to provide recommendations, personalized content, and customized search results. For example, depending on your child’s settings, Google Play may use information like apps your child has installed to suggest new apps they might like.
In addition, depending on your child’s settings, we may combine the information we collect among our services and across your child’s devices for the purposes described above. Depending on your child’s account or profile settings, their activity on other sites and apps may be associated with their personal information in order to improve Google’s services.
Google will not serve
personalized ads
to your child, which means ads will not be based on information from your child’s account or profile. Instead, ads may be based on information like the content of the website or app your child is viewing, the current search query, or general location (such as city or state). When browsing the web or using non-Google apps, your child may encounter ads served by other (non-Google) ad providers, including ads personalized by third parties.