American digital media company
Vox Media, Inc.
is an American
mass media
company founded in
Washington, D.C.
with operational
headquarters
in
Lower
Manhattan
,
New York City
.
[5]
The company was established in November 2011 by CEO
Jim Bankoff
and Trei Brundrett to encompass
SB Nation
(a sports blog network founded in 2003 by
Tyler Bleszinski
,
Markos Moulitsas
, and
Jerome Armstrong
) and
The Verge
(a technology news website launched alongside Vox Media). Bankoff had been the CEO for
SB Nation
since 2009.
Vox Media owns numerous editorial brands, most prominently
New York
,
The Verge
,
Vox
,
SB Nation
,
Eater
, and
Polygon
.
New York
further incorporates the websites
Intelligencer
,
The Cut
,
Vulture
,
The Strategist
,
Curbed
, and
Grub Street
.
Recode
was integrated into
Vox
, while
Racked
was shut down. Vox Media's brands are built on Concert, a marketplace for advertising, and Chorus, its
proprietary
content management system
.
[6]
The company's lines of business include the publishing platform Chorus, Concert, Vox Creative, Vox Entertainment, Vox Media Studios, and the Vox Media Podcast Network. As of 2020,
[update]
the company operated additional offices in
San Francisco
,
Chicago
,
Los Angeles
,
Austin
, and
London
. In June 2010, the network featured over 300 sites with over 400 paid writers.
[7]
As of November 2023,
Comscore
ranks Vox Media 35th-most popular media company among users from the United States.
[8]
History
[
edit
]
Background in sports media
[
edit
]
Tyler Bleszinski
, a
freelance
writer, established
Athletics Nation
in 2003 as a sports
blog
that sought to cover the baseball team
Oakland Athletics
from a fan's perspective. The blog quickly became popular, becoming the second-most popular site on the Blogads network, after
Daily Kos
. Bleszinski, together with Daily Kos creator
Markos Moulitsas
and political strategist
Jerome Armstrong
, then established the sports blog network
SB Nation
around
Athletics Nation
in 2005. The popularity of the site led to other sports blogs being incorporated.
[7]
[9]
SB Nation
hired former
AOL
executive
Jim Bankoff
as an advisor in 2008 to assist in its growth. He was promoted to
chief executive officer
(CEO) in January 2009.
[9]
[10]
He showed interest in
SB Nation
'
s goal of building a network of niche-oriented sports websites.
[9]
[11]
By February 2009, the
SB Nation
network contained 185 blogs, and in November 2010,
Comscore
estimated that the site had attracted 5.8 million unique visitors.
[12]
The 208% increase in unique visitors over November 2009 made
SB Nation
the fastest-growing sports website the company tracked at the time.
[12]
Continued growth and expansion into other content areas
[
edit
]
In 2011, Bankoff hired a number of former writers from AOL's technology blog
Engadget
, including former editor-in-chief
Joshua Topolsky
, to build a new technology-oriented website in the same network as
SB Nation
.
[9]
These writers had originally left AOL following a series of conflicts between Topolsky and
Michael Arrington
, the author of
TechCrunch
(which AOL had previously acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability.
[13]
Bankoff felt that a technology-oriented website would complement
SB Nation
due to their overlapping demographics.
[11]
The Verge
was launched on November 1, 2011, with Topolsky as editor-in-chief.
[11]
[13]
Alongside this launch, Bankoff and Trei Brundrett created Vox Media as the
parent company
for both
SB Nation
and
The Verge
.
[14]
The previous parent
shell
to
SB Nation
, SportsBlogs, Inc., was converted into Vox Media, Inc. for this purpose.
[15]
Brundrett, who had been with
SB Nation
since 2006, became Vox Media's
vice president
of products and technology, and later
chief product officer
.
[16]
In 2012, Vox Media launched a video gaming website,
Polygon
, led by former
Joystiq
editor Christopher Grant.
[17]
In November 2013, Vox Media acquired Curbed Network, which consisted of the
real-estate
blog network
Curbed
, the food blog
Eater
, and the fashion blog
Racked
.
[18]
In April 2014, the company launched a news website,
Vox
.
[19]
Led by former
Washington Post
columnist
Ezra Klein
,
Melissa Bell
and
Matthew Yglesias
,
Vox
was positioned as a general interest news service with a focus on providing additional context to recurring subjects within its articles.
[20]
In May 2015, Vox Media acquired
Recode
, a technology industry news website that was founded by
Walt Mossberg
and
Kara Swisher
, the former editors of
The Wall Street Journal
'
s
All Things Digital
.
[21]
In February 2017, Vox Media promoted Brundrett as its
chief operating officer
.
[22]
In May 2017, Vox Media announced that it had entered into an agreement to provide technology and advertising sales for
Bill Simmons
' sports website
The Ringer
, as part of a revenue sharing agreement.
[23]
In February 2018, it was reported that Vox Media would be laying off around 50 employees, particularly surrounding video production. CEO Jim Bankoff stated previously that the company planned to exit
native video
for
Facebook
due to "unreliable monetization and promotion". The memo announcing the layoffs argued that despite its success, native video "won't be viable audience or revenue growth drivers for us relative to other investments we are making", and that the company wanted to focus more on podcasting and Vox Entertainment.
[24]
The layoffs represented around 5% of Vox's workforce.
[25]
In April 2019, Vox Media acquired
Epic
magazine, which would become part of a new division called Vox Media Studios, which had also absorbed Vox Entertainment and the Vox Media Podcast Network.
[26]
In September 2019, Vox Media agreed to acquire and merge with New York Media, the parent company of
New York
magazine
.
[27]
The
California Assembly Bill 5
was passed in September 2019, and the bill aimed at improving the working conditions for contract workers. In response to this bill, Vox Media announced in December 2019 that it would terminate more than 200 contracts of California-based freelance writers for
SB Nation
, and replace these writers with 20 full-time staff writers.
[28]
On April 17, 2020, Vox Media announced it would furlough 9% of its workforce from May 1 to July 31, 2020 due to the
COVID-19 pandemic
.
[29]
In January 2021,
Lindsay Peoples Wagner
was hired to be the new editor-in-chief of
The Cut
.
[30]
In February 2021,
Swati Sharma
?former managing editor of
The Atlantic
?
was hired to be the new editor-in-chief of
Vox
.
[31]
Vox Media purchased Cafe Studios, the publisher of
Preet Bharara
's podcast
Stay Tuned with Preet
, in April 2021, making it part of the Vox Media Podcast Network.
[32]
In August 2021, Vox Media announced its purchase of
Punch
, a
mixology
website established by
Bertelsmann
-owned
Random House
, to undisclosed terms.
Punch
is to assist the expansion of Vox Media's
Eater
website.
[33]
On 13 December 2021, it was announced that Vox Media would acquire
Group Nine Media
.
[34]
The acquisition was completed on 22 February 2022.
[35]
Investors in Group Nine, including
Warner Bros. Discovery
, now own 25 percent of Vox.
[36]
In February 2023,
Penske Media Corporation
became the largest shareholder in Vox Media, acquiring a 20% stake in the company, and Jay Penske joined Vox's board.
[37]
Corporate affairs
[
edit
]
Funding
[
edit
]
In December 2014, Vox Media raised a
US$
46.5 million
round led by the growth equity firm
General Atlantic
, estimating the media company's value at around
$380 million
.
[38]
Participants in Vox Media's previous rounds include
Accel Partners
,
Comcast Ventures
, and
Khosla Ventures
. Other funders are
Allen & Company
,
Providence Equity Partners
, and various
angel investors
, including
Ted Leonsis
,
Dan Rosensweig
, Jeff Weiner, and
Brent Jones
.
[39]
According to sources, the Series C in May 2012, valued Vox Media at $140 million.
[40]
A Series D valued the company north of
$200 million
, raising an additional
$40 million
.
[41]
In August 2015,
NBCUniversal
made a
$200 million
equity investment
in Vox Media, valuing the company at more than
$1 billion
. Comcast, which owns NBCU, additionally already owned 14% of Vox through other subsidiaries.
[42]
Union
[
edit
]
In January 2018, Vox Media agreed to recognize a
labor union
, the Vox Media Union, which had been formed by its editorial staff with help from the
Writers Guild of America, East
.
[43]
On June 6, 2019, more than 300 employees under the Vox Media Union staged a walkout over failed labor agreements between the union and Vox Media, leading to most Vox Media websites temporarily ceasing operation.
[44]
The Vox Media Union negotiated with management during the widespread furloughs caused by the COVID-19 pandemic in the spring of 2020. The union "won a guarantee of no layoffs, no additional furloughs, and no additional pay cuts through July 31, along with enhanced severance for any layoffs that occur in August?December."
[45]
Litigation
[
edit
]
In September 2017, Vox Media was sued by Cheryl Bradley, a former manager of the "Mile High Hockey" site for
SB Nation
, which covered the
Colorado Avalanche
team.
[46]
The suit alleged that Vox Media had only paid Bradley a $125 stipend per month, despite her being an employee of the company working 30?40 hours (and sometimes up to 50 hours) a week, and had therefore failed to reach obligatory wage and hour protections.
[46]
Fellow former site managers John Wakefield and Maija Varda were later added to the suit as
plaintiffs
, and Vox Media unsuccessfully tried to have the case dismissed.
[47]
The suit was granted
class action
status by the
United States District Court for the District of Columbia
in March 2019.
[47]
A second labor suit was filed as a class action lawsuit in California in September 2018, citing the
Fair Labor Standards Act
.
[48]
Because this lawsuit could have covered 258 plaintiffs and damages of up to
$6.3 million
, Vox Media had the suit moved to the
United States federal court
under the
Class Action Fairness Act
.
[48]
In several cases, plaintiffs represented by the attorney
Richard Liebowitz
sued Vox Media over
copyright infringement
claims.
[49]
Properties
[
edit
]
Vox Media is made up of six large media brands:
The Verge
(
technology
, culture, and science),
Vox
(general interest news),
SB Nation
(
sports
),
Polygon
(
gaming
),
Eater
(food and nightlife), and
Curbed
(real estate and home).
[50]
It also owns the online publications
Select All,
The Strategist,
New York Magazine
(and its affiliated websites),
Daily Intelligencer
(up-to-date news),
The Cut
(fashion and beauty),
Grub Street
(food and restaurants), and
Vulture
(pop culture).
[51]
Vox Media also previously owned or operated the online publications
Racked
(retail and shopping) and
Recode
(technology news).
[52]
[53]
SB Nation
[
edit
]
SB Nation
(originally known as
Sports Blog Nation
) is a sports blogging network, founded by Tyler Bleszinski and
Markos Moulitsas
in 2005. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the
Oakland Athletics
.
[54]
It has since expanded to cover sports franchises on a national scale, including all
Major League Baseball
,
National Basketball Association
,
National Football League
, and
National Hockey League
teams, as well as college and soccer teams, totaling over 300 community sites.
[55]
[56]
In 2011, the network expanded into technology content with
The Verge
, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media.
[55]
[57]
Vox Media's chief executive, Jim Bankoff, has been
SB Nation
's
CEO since 2009.
[55]
The network expanded into radio programming in mid-2016 with
SB Nation Radio
, in partnership with Gow Media.
[58]
The Verge
[
edit
]
The Verge
is a technology news site, which launched on November 1, 2011; it was originally staffed by former employees of
Engadget
, including former editor
Joshua Topolsky
and the new site's
editor-in-chief
Nilay Patel
.
[59]
While Topolsky and his team were developing the new site, a "placeholder" site called
This Is My Next
was created to allow them to continue writing articles and producing podcasts.
[60]
Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]."
[61]
In February 2014,
The Verge
had 7.9 million unique visitors according to
ComScore
.
[62]
Vox
was launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Swati Sharma.
[63]
Vox Media acquired technology industry news website
Recode
in May 2015.
[53]
Recode
hosts the annual invite-only Code Conference, at which editors of the site interview prominent figures of the technology industry.
[64]
Recode
was integrated into
Vox
in May 2019 under the name
Recode by Vox
.
[65]
Polygon
[
edit
]
The
video game website
Polygon
launched in 2012 as Vox Media's third property, and publishes news, culture, reviews, and videos.
[66]
[67]
The site's founding staff included the editors-in-chief of the gaming sites
Joystiq
,
Kotaku
(
Brian Crecente
), and
The Escapist
.
[68]
Staff published on
The Verge
as "Vox Games" beginning in February 2012, and launched as
Polygon
in October.
[67]
The network features
long-form journalism
that focuses on the people making and playing the games rather than the games alone, and uses a "direct content sponsorship" model of online advertising.
[68]
[69]
Christopher Plante is the editor.
[70]
Eater
[
edit
]
Eater
is a food and dining network of sites, offering reviews and news about the restaurant industry. The network was founded by
Lockhart Steele
and Ben Leventhal in 2005, and originally focused on dining and nightlife in New York City.
Eater
launched a national site in 2009,
[71]
and covered nearly 20 cities by 2012.
[72]
Vox Media acquired
Eater
, along with two others comprising the Curbed Network, in late 2013.
[73]
In 2017,
Eater
had 25 local sites in the United States in Canada, and launched its first international site in London.
[74]
The site has been recognized four times by the
James Beard Foundation Awards
.
[75]
Eater
is led by editor-in-chief Amanda Kludt.
[76]
New York
magazine
[
edit
]
New York
is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on
New York City
. On September 24, 2019, it was announced that the magazine's parent company, New York Media, was acquired by Vox Media.
[77]
The magazine's website, NYMag.com, was a companion to the magazine until it was relaunched as a news site in 2006. It further includes several branded sites:
- Intelligencer
: news
- The Cut
: women's issues
- Grub Street
: food and restaurants
- The Strategist
: internet shopping companion
- Vulture
: pop culture
- Curbed
: real-estate. The brand originated as a real-estate and home website that reached beyond New York City to publish in 32 markets across the U.S. It was founded in 2004 as a side project by Lockhart Steele, managing editor of
Gawker Media
. Vox Media would later acquire
Curbed
'
s parent company, Curbed Network, in November 2013 for
$20?30 million
in cash and stock, accumulating sister brands
Eater
and
Racked
as well.
[52]
In May 2020, Vox Media announced it was merging
Curbed
into
New York
magazine's website, NYMag.com as a vertical.
[78]
Former
[
edit
]
Technology industry news website
Recode
was acquired by Vox Media in May 2015.
[53]
The property was then integrated into the company's namesake brand
Vox
under the name
Recode by Vox
in May 2019.
[65]
Racked
[
edit
]
"Racked" redirects here. For the wine production method, see
Racking
.
Racked
was a retail and shopping website which covered style. It was acquired by Vox Media when the company acquired Curbed Network in November 2013.
[52]
In December 2014, the site had 11.2 million page views and 8 million unique visitors.
[79]
In addition to the national site,
Racked
had local sites for
Los Angeles
,
New York City
,
Miami
, and
San Francisco
.
[80]
The editor-in-chief was Britt Aboutaleb.
[81]
Racked
was folded into
Vox
in September 2018.
[82]
Businesses
[
edit
]
Chorus
[
edit
]
Conceived in 2008, Chorus was built to be a "next-generation" publishing platform.
[83]
[84]
Developed specifically for SB Nation, it facilitates content creation, and implemented commenting and forums, which allowed for company growth, later evolving to analyze viewership and distribute content via various multimedia platforms.
[85]
[86]
In 2014, Ezra Klein and Melissa Bell left
The Washington Post
to join Vox Media, in part because of the publishing platform.
[84]
[87]
Additionally, the founders of Curbed, Eater, and
The Verge
said Chorus was a key reason for partnering with Vox Media.
[84]
In 2018, Vox Media began to license Chorus as a
software as a service
(SaaS) business to other publishers,
[88]
including
Funny or Die
and
The Ringer
.
[86]
The
Chicago Sun-Times
signed on as the first traditional newspaper to launch on the platform in October 2018.
[89]
[90]
Vox announced it would "wind down" Chorus in December 2022 amid a slump in advertising demand, stating that no new customers would be added and that existing customers had 18 months to depart the platform.
[91]
Concert
[
edit
]
In April 2016, Vox Media and
NBCUniversal
launched Concert as a "premium, brand-friendly ad network" to reach more than 150 million people across their digital properties.
[92]
New York Media
,
PopSugar
,
Quartz
and
Rolling Stone
joined the marketplace in May 2018. In May 2018, Comscore estimated the network reaches almost 90 percent of all internet users.
[93]
With the new partners, Concert launched C-Suite to reach executives among brands such as
CNBC
,
Recode
,
The Verge
, and
Vox
.
[94]
Vox Creative
[
edit
]
Vox Creative is Vox Media's branded entertainment business.
[95]
In October 2017, Vox Creative expanded to launch The Explainer Studio to bring the explainer format to brand partners.
[96]
In 2016, Vox Creative's ad for "Applebee's Taste Test" won the Digiday Video Award for Best Video Ad.
[97]
Vox Media Studios
[
edit
]
In April 2019, Vox Media opened an operation unit known as Vox Media Studios. It is run by company president
Marty Moe
and is an umbrella for the Vox Entertainment, Vox Media Podcast, and simultaneously acquired
Epic
units.
[98]
[99]
Vox Media Studios soon announced a new show,
Retro Tech
, hosted by
Marques Brownlee
on
YouTube
.
[100]
Vox Entertainment
[
edit
]
In March 2015, Vox Media formed a new division known as Vox Entertainment. The division was created to expand the company's presence in developing online video programming.
[101]
Vox Entertainment announced new shows in 2018, including
American Style
on
CNN
,
[102]
Explained
on
Netflix
,
[103]
No Passport Required
(hosted by chef
Marcus Samuelsson
) on
PBS
,
[104]
and another named "Glad You Asked" series on
YouTube
.
[105]
Vox Entertainment is helmed by Vox Media president
Marty Moe
.
[106]
In 2016, vice president of Vox Entertainment, Chad Mumm, was named to the
Forbes
30 Under 30
and
Variety
's
"30 Execs to Watch" list.
[107]
[108]
Vox Media Podcast Network
[
edit
]
The Vox Media Podcast Network is Vox Media's non-fiction audio programming business and has a broad portfolio of audio programming across business, technology, news and policy, sports, and dining.
[109]
Shows include
Stay Tuned with Preet
by
Preet Bharara
,
[32]
Recode Media with Peter Kafka
[110]
and
Recode Daily
;
[111]
The Verge
's
The Vergecast
; and Vox
's
The Weeds
,
[112]
Vox Conversations
,
[113]
Today, Explained
,
[109]
Switched on Pop
,
[114]
Impeachment, Explained
,
[115]
Unexplainable
[116]
and
Vox Quick Hits
.
[117]
The network won "Podcast Network of the Year" at the 2020
Adweek
Podcast Awards.
[118]
Forte
[
edit
]
In December 2019, Vox Media announced a first-party marketing platform named Forte, in order to offer marketers access to Vox Media's direct-to-consumer relationships.
[119]
Reception
[
edit
]
In 2016, business magazine
Inc.
nominated Vox Media for "Company of the Year", citing that the company generated approximately
$100 million
in revenue in 2015, and was attracting 170 million unique users and 800 million content views monthly by 2016.
[120]
Vox Media was named one of the world's "most innovative" media companies in 2017 by
Fast Company
for "doubling down on quality content while expanding".
[121]
Vox Media was also named one of the "50 Great Places to Work" in Washington, D.C., by magazine
Washingtonian
.
[122]
The company gained a rating of 95 out of 100 on the
Human Rights Campaign
's
Corporate Equality Index
, which rates businesses on their treatment of
LGBT
personnel.
[123]
References
[
edit
]
- ^
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"Listen: Pam Wasserstein Brings Her New York State of Mind to Vox Media"
.
Variety
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Archived
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. Retrieved
April 7,
2021
.
- ^
Bond, Shannon (October 22, 2017).
"Jim Bankoff, Vox Media CEO, on moving into TV"
.
Financial Times
.
Archived
from the original on September 21, 2019
. Retrieved
April 7,
2021
.
- ^
Guaglione, Sara (February 21, 2020).
"Vox Media Names Margaret Chu CFO"
.
MediaPost
.
Archived
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. Retrieved
April 7,
2021
.
- ^
Bienaime, Pierre (February 18, 2020).
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.
Digiday
.
Archived
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. Retrieved
April 7,
2021
.
- ^
"Digital Media Hub Vox Valued at $1B as NBCUniversal Invests"
.
Inc.
Associated Press. August 13, 2015.
Archived
from the original on August 10, 2018
. Retrieved
November 10,
2018
.
- ^
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.
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.
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. Retrieved
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2017
.
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a
b
Plambeck, Joseph (June 6, 2010).
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.
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a
b
c
d
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.
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2016
.
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.
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.
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. Retrieved
March 8,
2021
.
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a
b
c
"Interview with Jim Bankoff, CEO of SBNation.com"
.
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.
Archived
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. Retrieved
September 4,
2015
.
- ^
a
b
Overly, Steven (December 20, 2010).
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.
The Washington Post
.
Archived
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. Retrieved
January 8,
2010
.
- ^
a
b
Albanesius, Chloe (April 4, 2011).
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.
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.
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.
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. Retrieved
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2013
.
- ^
Ellis, Justin (November 1, 2011).
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.
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.
Archived
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. Retrieved
March 8,
2021
.
;
Mullin, Benjamin (July 17, 2018).
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.
The Wall Street Journal
.
Archived
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. Retrieved
March 8,
2021
.
- ^
Davis, Noah (November 1, 2011).
"The New Site From The Engadget Crew And SB Nation Is About To Take The Tech World By Storm"
.
Business Insider
.
Archived
from the original on December 4, 2018
. Retrieved
March 8,
2021
.
- ^
Guaglione, Sara (February 7, 2017).
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.
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.
Archived
from the original on June 13, 2017
. Retrieved
March 8,
2021
.
- ^
Brian Solomon.
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.
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.
Archived
from the original on July 31, 2014
. Retrieved
September 4,
2015
.
- ^
Kaufman, Leslie (November 10, 2013).
"Vox Media Buying Curbed.com Network of Sites"
.
New York Times
.
Archived
from the original on November 14, 2013
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