From Wikipedia, the free encyclopedia
American digital media holding company
Group Nine Media
was an American
digital media
holding company
based in
New York City
. The company comprises
Thrillist
,
NowThis
,
The Dodo
, and
Seeker
.
[2]
[3]
The four brands, and former brand
SourceFed
, merged to form Group Nine Media in October 2016. In October 2019, Group Nine Media acquired
PopSugar
.
[4]
In December 2020, Group Nine formed its own corporate SPAC to use the public funding for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination.
[5]
In December 2021,
Vox Media
announced its intention to acquire Group Nine. The transaction was completed in February 2022, and Group Nine was folded into Vox Media.
[6]
Ownership
[
edit
]
At the time of the 2016 merger,
Discovery Communications
announced a $100 million minority investment in the collective organization, becoming the biggest
shareholder
before
Axel Springer
. Discovery also acquired the right to obtain a majority stake later if it so chooses.
[7]
In 2017, Discovery led a $40 million funding round in the digital media company.
[8]
Group Nine Media raised $50 million in new funding in 2019, led by its lead investor
Discovery
along with participation from German publishing firm Axel Springer.
[9]
Ben Lerer, founder of
Thrillist
and managing director of Lerer Hippeau Ventures, is
CEO
of Group Nine Media.
[10]
On 13 December 2021, it was announced that
Vox Media
would acquire Group Nine Media.
[11]
The acquisition was completed on 22 February 2022.
[12]
References
[
edit
]
- ^
"Group Nine Media Inc"
.
Bloomberg
. Retrieved
November 22,
2018
.
- ^
Sternberg, Josh (May 3, 2018).
"Group Nine Media's NewFront Was All About Obsession"
.
Adweek
? Breaking News in Advertising, Media and Technology
. Retrieved
November 22,
2018
.
- ^
Gutelle, Sam (May 3, 2018).
"Seeker's New Space Channel Headlines Group Nine Media's Slate Of Fresh Content"
.
Tubefilter
. Retrieved
November 22,
2018
.
- ^
Tracy, Marc; Lee, Edmund (2019-10-07).
"PopSugar Acquired by Group Nine Media in Latest Digital Media Deal"
.
The New York Times
.
ISSN
0362-4331
. Retrieved
2019-10-08
.
- ^
Ha, Anthony (15 January 2021).
"Group Nine's SPAC goes public"
.
Tech Crunch
.
- ^
"Vox Media Completes Acquisition of Group Nine"
. 22 February 2022.
- ^
Barr, Jeremy (October 13, 2016).
"Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery"
.
AdvertisingAge
.
- ^
Smith, Gerry (28 November 2017).
"Discovery Leads $40 Million Round for Thrillist Owner Group Nine"
.
Bloomberg
.
- ^
Spangler, Todd (2019-09-09).
"Group Nine Raises $50 Million From Discovery, Axel Springer"
.
Variety
. Retrieved
2021-11-03
.
- ^
Sherman, Alex (November 17, 2018).
"How a new breed of media companies is convincing people to pay for news again"
.
CNBC
. Retrieved
November 22,
2018
.
- ^
"Vox Media to Merge with Group Nine, Home to Leading Collection of Multi-Platform Media Brands"
.
Group Nine Media
. Retrieved
2 February
2022
.
- ^
"Vox Media Completes Acquisition of Group Nine"
. 22 February 2022.
External links
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]
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Leadership
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franchise
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