Meta Certification

Entry-level marketer looking to build a strong foundation with Meta technologies

Newer to the marketing world with an understanding of advertising, best practices and Meta technologies

Establish a business presence on Meta technologies, refine advertising fundamentals, create and manage ads, report on campaign performance

Community related: community manager, social media manager or strategist, engagement coordinator or manager, digital communication manager, communication specialist, online content coordinator

Experience managing online communities with skills to navigate the digital world

Define and establish a community, develop community strategies, engage and moderate a community better, measure and analyse community success

Digital, media or programmatic planner

Direct and hands-on experience planning media on Meta technologies

Analyse advertiser needs, evaluate learning and insights, construct media recommendations, examine campaign performance

Media buyer, account salesperson, account manager, account executive

Experience creating and managing ads on Meta technologies, knowledge of the options for improving campaign performance and delivery via ad auction

Build, manage, optimise and report on campaigns

Media buyer, account salesperson, account manager, account executive

Experience developing mobile creative strategies on Meta technologies

Interpret research and insights, develop creative briefs, evaluate and measure ad creative

Data scientist, quantitative researcher, measurement partner, statistician, business analyst

At least three years of experience working with measurement strategies, conducting research and working with statistics

Assess and reconcile business measurements and approaches, hypothesise and determine a variable for testing, recommend measurement solutions, perform an analysis, generate insights and make data-driven recommendations