Guidelines
App Review Guidelines
A set of technical, content, and design criteria we use to review all apps and app updates submitted to the
App Store
in an effort to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content.
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Human Interface Guidelines
Guidance and UI resources for designing great apps that integrate seamlessly with Apple platforms.
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App Store
Marketing Resources and Identity Guidelines
Guidance on including
App Store
badges, photography and video, Apple product images, and more in your marketing communications.
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Guidelines for Using Apple Trademarks and Copyrights
Guidance on using Apple trademarks, service marks, or images in your marketing and reference materials, websites, products, and packaging.
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View licensing and trademarks
App Store
Promo Artwork Guidelines
Guidance on preparing your promotional artwork if your app is considered for featuring by the
App Store.
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Apple Pay
Marketing Guidelines
Guidance on letting your customers know that you support
Apple Pay.
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Acceptable Use Guidelines for
Apple Pay
on the Web
Guidance on incorporating
Apple Pay
into your website.
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Add to
Apple Wallet
Guidelines
Guidance on including “Add to
Apple Wallet”
buttons in your apps, web pages, and emails, as well as using the badge on printed materials.
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