Explore all topics
Find the right tools and resources for your goals.
Get online training, targeted for every stage of your business growth.
Find the most impactful reports and insights to drive your app growth.
See real-world stories and businesses thriving on Google Play.
Learn about the global community building amazing apps on Google Play.
Explore programs
Grow your revenue by selling products within your app using Google Play Billing
Offer in-app products to improve retention. Users who make in-app purchases are more likely to continue being customers.
Define your own pricing templates and tiers that can be used for multiple products. Convert your prices to the user's currency.
Use CSV import and export to batch-update multiple products, or use our API to integrate in-app product configuration into your own tooling
Developers who distribute their app through Google Play are required to use Google Play's billing system to sell digital goods or services in your app
Google Pay can be used to sell physical goods or services that are used or delivered outside of your app
To maximize your revenue, consider a flexible monetization strategy that adapts to your audiences and markets. Different audiences can have different preferences for paid apps, in-app purchases, and subscriptions.
Optimize your pricing by running in-app A/B experiments with different prices
Gain an understanding of your users' purchasing patterns, including data on average revenue per paying user and new versus returning buyers by analyzing app statistics in Google Play Console
Learn how to add in-app products and edit them in bulk with CSV import and export
Create opportunities to earn more revenue with our best practices for choosing the right monetization options
Learn how to use Google Play Billing to offer in-app products for purchase
Manage your in-app products and subscriptions programmatically with our API
Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.
Understand the performance of your subscription business with an in-depth analysis of key metrics
Track acquisition trends and see which sources are driving the highest quality impressions