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Trend Takeover guidelines

You can view available translations of this article by selecting a language in the bottom-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

For more information about X’s paid advertising products,? click here .?

For information about X’s other policies,? click here .

X Trends appear alongside or within every customer’s timeline, and represent emerging popular topics. Trend Takeover occupies the top spot among a?customer’s trends, and can receive massive exposure. To ensure that?customers see trends that are legible and relevant, we've developed a set of editorial and content guidelines to which your Trend Takeover must comply.?

Editorial guidelines

X allows the fair use of trademarks in Trend Takeover names such as those used by resellers of authentic goods or services, for informational purposes such as product reviews, and for comparative advertising when supported by independent research. Trend Takeover names that feature trademarked brands in a way that mislead or confuse?customers with regard to their brand or business affiliation may be considered a trademark policy violation .?X reserves the right to decline to run advertising campaigns for any reason including, but not limited to, propensity to mislead or confuse?customers and/or degrade the?customer experience.
Your Trend Takeover may not contain excessive capitalization, as this can appear spammy to customers.
While Trend Takeover may contain punctuation, symbols, or spaces, please know that the same term will not trend organically. This is due to the fact that, except in Trend Takeover, including punctuation, symbols, or spaces in a hashtag will break up the hashtag. Numbers in hashtags are okay (e.g. #ToyStory3)
- For example: you might create the?Trend Takeover #salt&pepper. If you then use #salt&pepper in an organic posts, the hashtag will appear as #salt. To ensure that your Trend Takeover is able to trend organically, do not include punctuation, symbols, or spaces in your Trend Takeover.
Your?Trend Takeover name length cannot exceed ~20 characters. Since not every character is the same width, your actual character limit will vary.

Content guidelines

Your?Trend Takeover and/or image may not imply affiliation or partnership with X, other organizations or individuals without permission. Read more? here .
Your?Trend Takeover and/or image?must be relevant to your product/service or brand.
Your?Trend Takeover and/or image?may not contain adult sexual content .
Your?Trend Takeover and/or image?may not contain profanity or offensive language .
Your?Trend Takeover hashtag may not be a general interest political event.

How does this policy vary from country to country?

Japan

Gambling advertisers targeting Japan are permitted to use this product, subject to restrictions.
Prior authorization from X is required.

Alcohol advertisers targeting the UK are permitted to use this product, subject to restrictions.
Prior authorization from X is required.

U.S.

Daily Fantasy Sports ads are permitted with the following restrictions;
- Disclaimers about age and state eligibility requirements are required
- Information on gambling addiction hotline is required
- No minors should be depicted?
- No unfair or misleading representations of winning?

Sports Betting ads are permitted with the following restrictions;
- No ability to place a bet in ad or on the landing page
- No minors should be depicted
- No unfair or misleading representations of winning
- Disclaimers stating that sports betting is not legal in states where prohibited must be present?

Trend Takeover +

Argentina

Gambling advertisers are permitted to use this product, so long as they comply with the Argentina Gambling Policy .

Australia

Alcohol advertisers targeting Australia are permitted to use Trend Takeover+, subject to restrictions, and are only allowed with prior authorization from X.

Brazil

Brazilian alcohol advertisers are permitted to use this product, so long as alcoholic beverages have a strength less than 13%.

Japan

Gambling advertisers targeting Japan are permitted to use this product, subject to restrictions.
Prior authorization from X is required.

Mexico

Gambling advertisers are permitted to use this product, so long as they comply with the? Mexico Gambling Policy .
Alcohol advertisers targeting Mexico are permitted to use this product so long as they agree to our terms and conditions.

Alcohol advertisers targeting the UK are permitted to use this product, subject to restrictions.
Prior authorization from X is required.

U.S.

Daily Fantasy Sports ads are permitted with the following restrictions;
- Disclaimers about age and state eligibility requirements are required
- Information on gambling addiction hotline is required
- No minors should be depicted?
- No unfair or misleading representations of winning

Sports Betting ads are permitted with the following restrictions;
- No ability to place a bet in ad or on the landing page
- No minors should be depicted
- No unfair or misleading representations of winning
- Disclaimers stating that sports betting is not legal in states where prohibited must be present?

Have questions or feedback?

If you are an advertiser whose account or posts are under review and you would like to check on the status or request an expedited review,?please file a support ticket .

Learn more about blocking or dismissing ads by reading this article on “ Reporting X Ads ”. To report an ad that is potentially violating these policies, use the? Report an Ad ?form.

Using our? Ads Policy , Rules ,?and our? Terms of Service , we will examine reported violations and take appropriate action.

If you are interested in advertising on X and want to learn more, please visit? business.x.com .

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