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For over two decades, NetPop has focused on all things digital

Today, understanding the human behind every tap, swipe and click is more important than ever

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We specialize in helping companies navigate the digital transformation, using a variety of research methods to answer your most critical strategic questions

Solutions & Services

Certain business challenges and marketing issues are common to all companies and industries. In fact, there is hardly one that we haven't addressed.

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Case Studies

Not sure whether to use quantitative or qualitative? With over 25 years of experience we guide your study to a successful and actionable outcome.

Why NetPop?

We keep our clients a step ahead of the curve by monitoring key competitive trends that help predict where their industry and customers are moving. We do that by:

Maximizing the effectiveness of marketing campaigns through comprehensive consumer profiling related to purchase behaviors and media usage.

Improving business development and marketing decisions with reliable and accessible metrics for tracking existing and prospective customer bases.

Being passionate about the technologies that continue to reshape markets and industries around the world.

Helping to refine website features and digital user experiences by uncovering the strengths and weaknesses in online communications and product interactions.

Building a more complete picture of target markets and audiences by complementing transactional data with key attitudinal and usage variables.

What we bring

These are the tenets that drive what we do every day for you, the client.

We keep our clients a step ahead of the curve by monitoring key competitive trends that help predict where their industry and customers are moving

Learn about our process

Unwavering client collaboration

Your problems are our problems. So we listen to you. We translate your needs into the right design and apply the right method. We craft your study with your end goals in mind. Then, on the backend, we help share the story, answer questions, and dig deeper.

Rigorous data collection

Data quality is dependent on tight control of sampling, screening, collection and processing. We take these factors seriously because they are the foundation of everything we do.

Storytelling and data visualization

Our clients are rarely researchers themselves. They care about the story ? what the data means for their business strategy and how it fits with what they already know. We enjoy the part that comes at the end, the part that involves creativity, visualization, and storytelling. The part that turns the data into a vision that helps you meet your business goal.

Our clients are among the most prominent technology companies in the world

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Where we work

NetPop has conducted research in over

30 languages & 70 countries

around the world. We’ve covered a wide variety of industries?everything from travel to CPG, sporting goods to consumer electronics.

Great care is taken to draw a representative sample of the target population in each country.

More about us

Where we work

More about us

NetPop has conducted research all around the world

Where we work

NetPop has conducted research in over

30 languages &
70 countries

around the world. We’ve covered a wide variety of industries?everything from travel to CPG, sporting goods to consumer electronics.

Great care is taken to draw a representative sample of the target population in each country.

More about us

Get in touch!

Tell us about your chief market challenge and we'll tell you how we can help

Get in touch!

Tell us about your chief market challenge and we'll tell you how we can help

Get in touch!

Tell us about your business challenges
and we'll tell you
how we can help