Tokopedia is a technology company with a leading marketplace in Indonesia, serving over 90 million monthly active users and over 8 million merchants on the platform.
Tokopedia's Android app
itself is one of the biggest Indonesian e-commerce apps and it’s packed with features. Not only does it offer a seamless mobile shopping experience but it also provides comprehensive seller tools for its merchants.
To increase their install rate, the Tokopedia team wanted to decrease app size without losing any of the app’s functionality. “
Smaller app size allows users to download the app faster, especially if our users do not have a reliable Internet connection,
” said Nathaniel Khuana, Technical Architect at Tokopedia. Additionally, “
Some of our users have limited phone space storage. Small app size will help them save phone space and reduce the uninstall rate.
”
However, the big question is how could they reduce their app size without losing functionality? That’s where the Android App Bundle comes in to help.