Many developers in the AdWords API community have mentioned that being able to create, modify, assign, and report on labels through the API would be extremely helpful. Well, we're excited to report that the v201406 release of the AdWords API includes all of these requested features!
Summary of label services and features
- New
LabelService
for creating, modifying, and retrieving labels.
- A new
mutateLabels
method in
CampaignService
,
AdGroupService
,
AdGroupAdService
, and
AdGroupCriterionService
for assigning and removing labels on your campaigns, ad groups, ads, and keywords.
- New
Predicate
operators that allow you to select objects by one or more label IDs.
- A new
Labels
field in
multiple reports
so you can retrieve labels for your objects and filter your report results by one or more label IDs.
End-to-end example
So how do these new features work together? Check out our
labels guide
to get you on the road to AdWords label expertise!
Next steps
If you've never used labels in your account or need a refresher course, check out the
Help Center labels guide
. Once you're ready to dive in, try out the label examples in your
client library
of choice.
Still have questions? Feel free to visit us on the
AdWords API Forum
or our
Google+ page
.
-
Josh Radcliff
, AdWords API Team