Today we’re announcing the release of
AdWords API v201605
. This is the third release that follows the
new release schedule announced in January 2016
. Here are the highlights:
- Expanded Text Ads and responsive ads for Display.
Support was added for creating the new
ExpandedTextAd
and
ResponsiveDisplayAd
ad types in
test accounts
. Give these
new formats
a try with your test accounts. This functionality will be made available for production accounts over the next few months.
- Campaign bid estimates by platform.
Inclusion of campaign estimates by platform was added to
TrafficEstimatorService
. Check out the updated
Estimating Traffic
guide for more details.
- Bid modifiers for all platforms (test accounts only).
Campaign
and
ad group
bid modifiers for
all
platforms
are now supported across all versions, but only in
test accounts
. Previously, platform bid modifiers were only supported for the
HighEndMobile (30001) platform
. This functionality will be made available for production accounts over the next few months, as mentioned in a recent
Inside AdWords blog post
.
- Improved reporting on quality score.
The new
HasQualityScore
field lets you filter reporting rows based on the presence or absence of quality score data for each criterion. In addition, the
QualityScore
field will now have a value of '--' on rows where
HasQualityScore = false
. Previously, these rows had a
QualityScore
value of 6 for Search campaigns, and 0 (zero) for Display campaigns.
- Image dimensions in reports.
The
ImageCreativeImageHeight
and
ImageCreativeImageWidth
fields were added to the Ad Performance report so you can retrieve image dimensions for all
image ads
without making multiple
AdGroupAdService
requests.
If you’re using v201601 of the AdWords API, please note that it’s now deprecated and will
be sunset
on August 23, 2016. We encourage you to skip v201603 and migrate straight to v201605.
As with every new version of the AdWords API, we encourage you to carefully review all changes in the
release notes
and the
v201605 migration guide
. The updated
client libraries
and code examples will be published shortly.
If you have any questions or need help with migration, please post on the
forum
or the
Ads Developers Plus Page
.
-
Josh Radcliff
on behalf of
the AdWords API Team