TL;DR:
New feeds and feed items will automatically be added to eligible AdWords accounts.
This year, mobile search engines are predicted to drive nearly 33 billion clicks-to-call to businesses globally, almost 19% more calls than from mobile landing pages alone (BIA/Kelsey, July 2016). Using
Google call extensions
, you can get more calls by making it easy for people to contact you right from your mobile search ads.
If you manage accounts with ads that take users to landing pages prominently featuring a phone number, starting
February 6, 2017
you will see call extensions automatically added for these mobile search ads via the
extension setting services
.
When added automatically, the new feed will have
ORIGIN
of "USER". You can update call extensions yourself directly with
Feed services
,
Call Extensions
or the AdWords user interface at any time.
You’ll be able to
get detailed reporting insights
(
API report
) about your calls performance (including call duration, call start and end time, caller area code) and whether the call was connected. You can also
set up call conversion tracking
to see which parts of your campaigns are driving the most valuable calls.
These extensions will only be added automatically once to each campaign or ad group and will not be re-added if modified or removed in the user interface or via the API. You can also indicate if you don't want extensions to be created for a specific account in the AdWords user interface:
- On the
Ad extensions tab
select “View: Automated extensions report”
- Scroll down to “Automated extension options (advanced)” and click on “Edit”
- Uncheck the option for “Automatic call extensions” under “Do not use specific automated extensions in this account”.
As always, if you have any questions about this announcement, or other questions about the AdWords API, contact us via the
forum
.
-
Danial Klimkin
on behalf of AdWords API Team.